|
Press Release |
|||
|
Aprimo Announces Thought Provoking Webinar: "A New Business Mandate: Changing the Marketing Mindset"Webinar to be delivered by Gary GigotINDIANAPOLIS (November 15, 2001) - Aprimo, Inc. today announced a one-time only webinar to be presented live by Gary Gigot, renowned-marketing expert, on November 29, 2001 at 2:00 EST. This thought-provoking webinar entitled "A New Business Mandate: Changing the Marketing Mindset" we be held via the web and registrations can be make by clicking on the Gigot webinar link from www.aprimo.com There is not fee for this webinar.About the Webinar: Gigot will present a stimulating discussion on changing the marketing mindset to ensure its alignment with corporate objectives. As marketing professionals many of us are living an intolerable life inside our own companies. With every tick of the clock, we are being diminished. Brand building, demand creation, the work we hold dear, the work we know is so vital to our organizations is being doubted and even discounted. Look at what gets funded. Those corporate functions whose projects have determinable outcomes. Those projects with demonstrable or at least highly likely returns on the investment required to launch them. What are the first budgets to get cut? Those with the least demonstrable return. Marketing or at least much of it, is the last to be funded the first to be cut. It's time to change the nature of the game. About Gary Gigot: Gary Gigot runs Gigot Brands, is a private investor and a venture partner with Frazier Technology partners, a Seattle-based venture capital firm. His work at Frazier focuses on fund raising, deal sourcing, business plan evaluation and serving on company boards. Gigot Brands, a private investment company managing an existing portfolio of some 15 investments, was formed in 2000 and focuses on brand strategy development with these firms. Previously, Gigot served as head of worldwide marketing and member of the executive committee of Visio Corp, the world's leader in drawing and diagramming products. Prior to joining Visio, Gigot served as Microsoft's vice president of marketing and spent 16 years as an advertising executive holding positions with Leo Burnett and Ogilvy and Mather Worldwide. About Aprimo Aprimo, Incorporated develops solutions that help marketers manage the business of marketing. Aprimo™ Marketing is a web-based platform that enables marketers to manage business-critical services, including: direct and e-mail marketing, sales leads, events, finances, web responses, marketing communications and planning. Aprimo™ Marketing is delivering value to many customers across a number of industries, including Amway, Compaq, Delta Faucet, Ernst & Young, Merrill Lynch, Peugeot, and Pfizer. Aprimo is headquartered in Indianapolis, and has offices in Atlanta, Boston, Dallas, Denver, Grand Rapids, Mich., Minneapolis, New York, Philadelphia, Phoenix, San Diego, San Francisco, Toronto, London (U.K.) and Paris. Visit www.aprimo.com for more information. Editorial Contact: Deborah Massa Clarus Communications 267-880-2133 dmassa@teamclarus.com top of page |
|||