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Delta Faucet to Standardize Marketing Operations on Aprimo Marketing PlatformSix marketing groups come together on a single platformINDIANAPOLIS (November 5, 2001) -Delta Faucet Company, known worldwide for its faucets and related accessories, has selected Aprimo™ Marketing to help manage its marketing initiatives. Aprimo is designed to increase speed to market, improve communication internally and with customers, enhance campaign execution and proactively manage product development efforts. Aprimo expects a centralized system will allow Delta’s six marketing groups to plan more efficiently, as well as manage and analyze marketing activities. This system should also give the sales and marketing teams a way to more effectively communicate the status of projects and obtain feedback from their colleagues. A more efficient way for the marketing team to view the status of each project, enabling them to be even more proactive in managing the tasks necessary to complete each project is also a key. Aprimo™ Marketing is a real-time platform that gives insight into all marketing efforts and increases productivity by streamlining internal communications. This technology provides an effective way to communicate across marketing and other departments, so that marketing can become more deeply entrenched in the product development planning process. Aprimo also expects Delta to benefit from measurable cost savings due to the solution’s comprehensive budget planning, campaign management and analysis components. Through Aprimo™ Marketing’s Direct Marketer application, savings are expected from digitizing various assets and electronically distributing marketing collateral to customers, significantly reducing mailing costs. This application should also help enable real-time, targeted communication with the company’s various target audiences, including building contractors and consumers. Utilizing the Aprimo™ Marketing Financial Manager and Aprimo™ Marketing Strategic Planner applications allows better tracking of campaigns and their associated costs and enables zeroing in on those campaigns that are delivering a return on investment. Unlike traditional CRM solutions, Aprimo™ Marketing focuses on very clearly defined marketing issues that can be addressed quickly and effectively. Individuals who want to learn more about Aprimo™ Marketing should contact Aprimo at 317.803.4300 or via email at info@aprimo.com. About Aprimo Aprimo, Incorporated develops solutions that help marketers manage the business of marketing. Aprimo™ Marketing is a web-based platform that enables marketers to manage business-critical services, including: direct and e-mail marketing, sales leads, events, finances, web responses, marketing communications and planning. Aprimo™ Marketing is delivering value to many customers across a number of industries, including Amway, Compaq, Delta Faucet, Ernst & Young, Merrill Lynch, Peugeot, and Pfizer. Aprimo is headquartered in Indianapolis, and has offices in Atlanta, Boston, Dallas, Denver, Grand Rapids, Mich., Minneapolis, New York, Philadelphia, Phoenix, San Diego, San Francisco, Toronto, London (U.K.) and Paris. Visit www.aprimo.com for more information. About Delta Faucet Company Delta Faucet Company, a division of Masco Corporation, is the largest manufacturer of residential and commercial faucets in the United States. Founded in 1952, the company manufactures the Delta, Delta Select and Peerless faucet brands. The market-leading Delta line, with a strong 50-year heritage, delivers exceptionally well-made, stylish faucets and related accessories that are precisely crafted to be beautiful both inside and outside. Delta Select provides high-end, distinctive styles and finishes that complement today’s upscale kitchens and baths. And Peerless offers value-driven, proven designs that don’t sacrifice style. Dedicated to a total customer experience, Delta invests heavily in internal processes and systems to ensure exceptional customer satisfaction. A worldwide leader in faucets and related accessories, Delta sells products in more than 53 countries. For more information on Delta Faucet Company, visit Delta's Web site at www.deltafaucet.com or call toll-free at 800-345-DELTA (3358). Editorial Contact: Deborah Massa Clarus Communications 267-880-2133 dmassa@teamclarus.com top of page |
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