|
Press Release |
|||
|
Aprimo Repeats Record Revenue Growth; Adds Additional Industry Leaders to Customer RosterINDIANAPOLIS (October 23, 2001) – Aprimo, Incorporated—the fastest growing developer of Internet-based Enterprise Marketing Management (EMM) solutions—has announced that its third quarter revenues grew 42 percent sequentially over its previous quarter, continuing its momentum of record performances for quarterly growth. Aprimo’s revenue achievements are underscored by demand for its flagship product, Aprimo™ Marketing, by market leading companies around the world. Some of the companies signing on as new customers in the third quarter include: § One of the world’s largest U.S. car manufacturers; § A leader in the telecommunications and information services industries offering local phone service, long distance and wireless services; § One of the world's leading financial management and advisory companies; and § The world's leading manufacturer of large diesel engines. These global organizations join Aprimo’s extensive list of existing customers—all using Aprimo™ Marketing to manage the business of marketing. This list includes Amway, GM, Pfizer, Bank of America, Ernst & Young, Compaq Computer, Delta Faucet, Nedcor and Peugeot. According to a July 2001 report by Kevin Scott of AMR Research, titled Inefficient Marketing Processes Cost You More Than Just Customers, “Marketing Process Management systems are gaining traction in marketing departments by automating the mundane and enhancing the creative nature of their jobs. The systems manage the spending, marketing assets and tasks—not the personnel themselves. Marketers are given tools to help them see what has worked in the past and give insights into what will work in the future. When you look at the trillions of dollars spent on marketing and advertising, it is easy to understand that a small improvement in your process can yield enormous dividends.” “The adoption of Aprimo™ Marketing continues at a rapid pace in companies around the world,” said Bill Godfrey, Aprimo president and CEO. “Our customers continue to lead the way by recognizing that to remain competitive in these tough economic times, they must have greater insight into their marketing investments to maximize marketing productivity. By investing in Aprimo™ Marketing, companies can better manage their marketing budgets, reduce expenses, produce targeted campaigns and increase ROI…all critical in today’s marketplace.” Aprimo has raised $40 million in funding to date. In addition to Sigma Partners, major investors include First Analysis Venture Capital and Frazier Technology Ventures, venture capital firms specializing in e-business solutions. About Aprimo Aprimo, Incorporated develops solutions that help marketers manage the business of marketing. Aprimo™ Marketing is a web-based platform that enables marketers to manage business-critical services, including: direct and e-mail marketing, sales leads, events, finances, web responses, marketing communications and planning. Aprimo™ Marketing is delivering value to many customers across a number of industries, including Amway, Compaq, Delta Faucet, Ernst & Young, Peugeot, and Pfizer. Aprimo is headquartered in Indianapolis, and has offices in Atlanta, Boston, Dallas, Denver, Grand Rapids, Mich., Minneapolis, New York, Philadelphia, Phoenix, San Diego, San Francisco, Toronto, London (U.K.) and Paris. Visit www.aprimo.com for more information. Editorial Contact: Deborah Massa Clarus Communications 267-880-2133 dmassa@teamclarus.com top of page |
|||