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Aprimo Announces Record Revenue Growth; Signs Delta Faucet, Peugeot, Unisys and other Market Leaders

Enterprise Marketing Management Solution Employed by World’s Top Companies


INDIANAPOLIS (July 31, 2001) – Defying the industry trend for slowing sales and reduced revenues, Aprimo, Incorporated—the fastest growing developer of Internet-based Enterprise Marketing Management (EMM) solutions–today announced its quarterly revenues grew by 50 percent sequentially as leading global organizations signed on as customers.  The list includes among others:
§       Amway, a worldwide leader in direct selling;
§       Delta Faucet Company, the largest manufacturer of residential and commercial faucets in the United States;
§       Nedcor, a leading South African financial services group and the exclusive issuer of American Express Cards in South Africa;
§       Peugeot, one of Europe’s largest automotive manufacturers; and
§       Unisys, an e-business solutions company with 37,000 employees and customers in 100 countries.      
Aprimo also garnered 20 repeat sales orders during the quarter from its growing stable of prestigious clients that rely on its flagship solution, Aprimo™ Marketing, to manage the business of marketing.  Aprimo’s customers include GM, Pfizer, Bank of America, Ernst & Young, Compaq Computer, StorageTek, University of Michigan Business School Executive Education Center, and Witness Systems.


Elements of Success
The company’s success is due in part to the relevance of its solution in today’s difficult economic times.  “When marketing budgets are tight, it’s more important than ever to make your marketing investments pay off,” said Jim Taylor, director of the Organic Institute and former senior marketing executive for Iomega Corporation and Gateway Computers.  “Aprimo has created the platform and the applications that give the insight into marketing activities that enable organizations to conduct more targeted and successful campaigns.  This is one reason why Aprimo’s sales are soaring in a time when companies are carefully monitoring their software purchases.”
Company officials also credit Aprimo™ Marketing’s modular design for their revenue strength.  “Aprimo has developed seven fully-integrated applications that focus on solving the specific business needs of marketing organizations,” said Bill Godfrey, president of Aprimo.  “The solution’s modular format enables companies to easily and quickly add capabilities as they are needed.  As a result, Aprimo™ Marketing can deliver a solid return on investment…an absolute essential for today’s customers.”  Godfrey says that sales projections remain strong for the remainder of the year.
“Aprimo has approached this market in the right way on several fronts,” according to Bob Davoli, managing director of Sigma Partners, a venture capital firm with more than $700 million under management and an investor in Aprimo.  “The inherent ROI of their solution, their targeted approach to the Global 2000, and their consultative sales force together add up to success in the midst of tough economic conditions for most high-tech companies.”
Aprimo has raised $40 million in funding to date.  In addition to Sigma Partners, major investors include First Analysis Venture Capital and Frazier Technology Ventures, venture capital firms specializing in e-business solutions.


About Aprimo
Aprimo, Incorporated develops solutions that help marketers manage the business of marketing.  Aprimo™ Marketing is a web-based platform that enables marketers to manage business- critical services, including: direct and e-mail marketing, sales leads, events, finances, web responses, marketing communications and planning.  Aprimo™ Marketing is delivering value to many customers across a number of industries, including Amway, Burger King, Pfizer, Compaq, Ernst & Young and Tektronix.  Aprimo is headquartered in Indianapolis, and has offices in Atlanta, Austin, Boston, Chicago, Dallas, Denver, Grand Rapids, Mich., Minneapolis, New York, Philadelphia, Phoenix, San Diego, San Francisco, Seattle, Toronto, London (U.K.) and Paris.  Visit www.aprimo.com for more information.


All companies listed in this release may be contacted by visiting their web site:

Amway                         www.amway.com
Bank of America                   www.bankofamerica.com
Compaq Computer                   www.compaq.com
Delta Faucet Company             www.deltafaucet.com
Ernst & Young                   www.ey.com
GM                               www.gm.com
Nedcor                         www.nedcor.com
Peugeot                         www.peugeot.com
Pfizer                         www.pfizer.com
StorageTek                         www.storagetek.com      
Unisys                         www.unisys.com
Univ.of Mich. Business School,
Exec. Education Center             www.umich.edu; www.execed.bus.umich.edu
Witness Systems                   www.witness.com
 
Editorial Contact:
Deborah Massa
Clarus Communications
267-880-2133
dmassa@teamclarus.com
 
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