American Eagle Outfitters Launches ATG Powered e-Commerce Site (email this article)

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Nov. 16, 2005--ATG (Company Profile, Past Stories, Case Studies) (Art Technology Group, NASDAQ: ARTG) the software provider behind the most consistent and relevant marketing, commerce, and customer service experiences, today announced that leading lifestyle retailer American Eagle Outfitters, Inc. (AE) has re-launched key customer channels on the ATG Customer Experience Platform, including their Web site (ae.com), call-center operations, and order management in one, integrated system. ATG Commerce, a key element of the platform, is the recognized leader in BtoC (business-to-consumer) commerce, according to recent reports published by analyst firms Forrester Research and Gartner, Inc.

American Eagle Outfitter's new Web site will drive sales growth and help the company build even stronger relationships with its customers. For AE, stabilizing and enhancing the shopping experience became critical to further increasing market presence and strengthening relationships with a consumer base that is dynamic, active, and leading-edge. The company is delivering on that vision through state-of-the-art features and functionality from ATG that bring deeper capabilities for marketing, merchandising, personalization, cross-selling, and up-selling. In addition, ATG's dynamic, multi-channel commerce capabilities can push relevant information and promotions across any purchase point - such as a register, kiosk, call center, or online portal - as AE strives to provide a unique and rich customer experience across all customer touchpoints.

AE.com migrated smoothly from their old architecture to the new, best-in-class ATG platform -- critical for a retailer gearing up for the holiday rush. Further, ATG will enable AE to continue to refresh and add newer functionality to the site easily and efficiently, allowing them to continue to stay ahead of the competition.

"As we carefully evaluated vendor technology, it became clear that ATG provides the essential functionality that AE requires to deliver on our online commerce mission: to create truly personalized, targeted, and leading-edge marketing, sales, and self-service applications that foster a dynamic and meaningful rapport with our customers," said Dave Brumback, director of operations, AE Direct. "It also became clear that ATG shared our vision for our future, which was a critical factor for us. As a result, ATG's Professional Services Group was able to play a vital role in helping us architect and develop the new systems."

AE is running the latest version of ATG Commerce, taking advantage of many of the newest features such as promotional up-sell, merchandising, and the integration of ATG Search into the Commerce catalog. Further, the new AE architecture includes a CSR (customer service representative) interface on the ATG platform, which includes customer service applications such as Commerce Assist, to provide a singular view of the customer from all major channels. With Commerce Assist, customer service representatives receive complete e-commerce support to help customers through buying, ordering, and service requests.

ATG will enable real-time data and information interchange to the call center, back-office, and store systems in order to drive a customer experience that maintains context and continuity through every channel a customer uses.

"American Eagle Outfitters is a premier retailer with a distinct and original brand identity. We are thrilled to team with them to further enhance that brand and deliver the personalization, commerce, and online self-service underpinnings of the company's e-commerce initiative," said Cliff Conneighton, senior vice president of marketing, ATG. "There is no better platform on the market to drive AE's goal of providing their multi-channel customers with the finest shopping experience possible. With the ATG Customer Experience Platform, AE will grow their brand while creating a unique and compelling online experience for their multi-channel customer base."

About AE
American Eagle Outfitters (NASDAQ:AEOS - News) is a leading lifestyle retailer that designs, markets, and sells its own brand of relaxed, casual clothing for 15 to 25 year olds, providing high-quality merchandise at affordable prices. AE's collection includes modern basics like jeans, cargo pants, and graphic Ts as well as a stylish assortment of cool accessories, outerwear and footwear. American Eagle Outfitters currently operates 784 AE stores in 50 states, the District of Columbia and Puerto Rico, and 71 AE stores in Canada. AE also operates via its Web business, www.ae.com, which offers additional sizes and styles of favorite AE merchandise.

About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software that the world's most customer-conscious companies use to create a more relevant and consistent customer experience, throughout the marketing, commerce, and service lifecycle, and across the Web, e-mail, call center, and mobile channels. Offering an alternative to the traditional silo-based approach to customer-facing applications, ATG Wisdom(TM) is the company's strategy for delivering a seamless, more compelling, and mutually valuable experience to each customer and segment. The company fulfills this strategy by providing fully integrated best-of-breed product suites installed on-premise or delivered on-demand. ATG's solutions power over 600 major brands, including A&E Networks, Airbus, American Airlines, American Eagle Outfitters, Best Buy, Boeing, Cingular Wireless, DirecTV, France Telecom, Friends Provident, Hewlett-Packard, Hotels.com, Hyatt Hotels, HSBC, InterContinental Hotels Group, Kingfisher, Louis Vuitton, Merrill Lynch, Neiman Marcus, Philips, Procter & Gamble, Symantec, T-Mobile, Target, USAA, US Army, US Navy, Warner Music, and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com.

© 2005 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in their periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG won't have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.