New York & Company, Inc. Selects ATG Commerce OnDemand (email this article)

CAMBRIDGE, Mass.--(BUSINESS WIRE)--June 6, 2006--ATG (Company Profile, Past Stories, Case Studies) (Art Technology Group, Inc. NASDAQ: ARTG), whose technology powers e-commerce sites and corresponding e-marketing and customer service for the world's most customer-centric enterprises, on premise and on demand, today announced that New York & Company, Inc. (NYSE:NWY - News), has selected ATG Commerce OnDemand to power its online storefront. Using ATG applications such as ATG Commerce and ATG Merchandising in a hosted environment, New York & Company will launch its first commerce site, reaping the benefit of handing the systems operations overhead to ATG. While ATG operates the site systems, New York & Company can concentrate on the additional revenue, customer loyalty, and cost savings ATG solutions will bring. ATG OnDemand offers the ability to create a more personally relevant, compelling and loyalty-building experience for customers - the same benefits customers realize with ATG's licensed solutions.

New York & Company currently sells its proprietary branded fashions through a national network of 500-plus retail stores in 45 states. New York & Company recently acquired the Boston-based JasmineSola specialty chain, which sells upscale, contemporary apparel, accessories, and footwear.

"We've worked hard to build New York & Company into a world class fashion brand, and we continue to strive to be the market leader in the specialty-retail industry," said Bill Voit, Chief Information Officer, New York & Company. "As we looked to build our multi-channel strategy, we understood very quickly that we wanted to maximize our e-commerce presence with minimum overhead. With ATG Commerce OnDemand, we are able to focus on building our online business rather than the technology used to run it. We'll be able to keep our eye on the ball and continue to drive what is important to us - revenue, loyalty, and savings."

ATG Commerce OnDemand provides the features that drive revenue through an e-commerce site, while giving companies such as New York & Company the tools and utilities it needs to make the process as easy and inspiring as possible. It handles all aspects of the shopping process, including presenting products from a flexible catalog, managing the entire ordering and checkout process, and processing the credit card payment to a merchant account.

Further, ATG Commerce OnDemand provides Web-based merchandising tools that allow business professionals to easily manage the catalog, site content, and update schedule. These tools and features include:

* Content management
* Catalog management, product details, and imagery
* Product and SKU bundles
* Fixed and variable promotions
* Cross-sell and up-sell product relationships
* Seasonal catalogs and pricing
* Scheduled content and catalog pushes
* Commerce and Web activity reporting

"ATG is thrilled that yet another national retailer has chosen to implement ATG Commerce in a hosted environment," said Cliff Conneighton, senior vice president of marketing, ATG. "Companies that don't want the overhead associated with running a commerce deployment should not be forced to compromise on breadth and depth of features and functionality, and they should not have to cede control of brand and merchandising efforts."

About New York & Company, Inc.
New York & Company, Inc., founded in 1918, is a leading specialty retailer of fashion-oriented, moderately-priced women's apparel. The Company's proprietary branded New York & Company (TM) merchandise is sold exclusively through its national network of retail stores. As of April 1, 2006, the Company operated 522 retail stores in 45 states. Additionally, certain product, press release and SEC filing information concerning the Company are available at the Company's website: www.nyandcompany.com.

About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) makes the software that the world's most customer-conscious companies use to create a more relevant and consistent customer experience, throughout the marketing, commerce, and service lifecycle, and across the Web, e-mail, call center, and mobile channels. Offering an alternative to the traditional silo-based approach to customer-facing applications, ATG Wisdom(TM) is the company's strategy for delivering a seamless, more compelling, and mutually valuable experience to each customer and segment. The company fulfills this strategy by providing fully integrated best-of-breed product suites installed on-premise or delivered on-demand. ATG's solutions power over 600 major brands, including A&E Networks, Airbus, American Airlines, American Eagle Outfitters, Best Buy, Boeing, Cingular Wireless, DirecTV, France Telecom, Friends Provident, Hewlett-Packard, Hotels.com, Hyatt Hotels, HSBC, InterContinental Hotels Group, Kingfisher, Louis Vuitton, Merrill Lynch, Neiman Marcus, Philips, Procter & Gamble, Symantec, T-Mobile, Target, US Army, US Navy, Warner Music, and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com .

© 2006 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks, and ATG Wisdom is a trademark of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG's actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG's business generally may be found in its periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov . Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user's Internet experience or will not increase customer revenue across brands; that those customers leveraging ATG will not have the opportunity to increase revenue and decrease future costs; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG's software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; that the ATG product will not continue to be integrated with third party applications servers or will not support all Web services enabled systems; that ATG's product strategy may change in the future; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.