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Petroleum Industry Pumps Up Customer Relationship Management With Astea's ServiceAllianceHORSHAM, Pa., Nov. 28 -- Astea International Inc. (Nasdaq: ATEA - news) announced that Wayne Dresser UK Ltd. -- part of the Wayne Division of Dresser Equipment Group which is a business unit of Halliburton Company (NYSE: HAL - news) -- is the latest petroleum industry company to select Astea's award-winning ServiceAlliance® eCRM software to manage customer service.Wayne is a leader in design and development of technology for the retail petroleum industry with products and services for electronic fuel dispensing, point-of-sale and outdoor payment systems. Wayne Dresser UK Ltd. will use ServiceAlliance to integrate and automate all customer service management including call center, field service, logistics, repair, order processing and billing. ``Our field service operation needed to be brought into the 21st century and ServiceAlliance was adjudged by us to be the only way to do that,'' said Gary Stapleton, finance director at Wayne, Dresser UK. ``In addition to better stock control and more accurate information management, ServiceAlliance will enable us to increase the efficiency of our field service technicians.'' Kevin Beel, Astea's UK sales and marketing manager, commented: ``Wayne needed a customer service system that could integrate with its existing ERP suite. ServiceAlliance was judged not only as the best service management system for the job, but easy to integrate with other enterprise applications.'' Gary Stapleton agreed, saying: ``Compared with other systems, ServiceAlliance was viewed as a true service management solution rather than as an add-on to a manufacturing system, and we could see how the software could integrate easily and effectively with the financials in our production system.'' In addition to Wayne Dresser UK, other new ServiceAlliance users in the petroleum industry include Aurion Technologies (Dallas), Northwest Pump and Equipment Co. (Portland) and Email Petroleum Systems (Melbourne, Australia). All follow a commitment to customer service and are using ServiceAlliance to manage information, people and materials more efficiently, thereby curbing costs while raising the quality of their service delivery. About ServiceAlliance ServiceAlliance eCRM software, the 1999 Users Choice Award winner for field service management and remote connectivity, is specially designed for organizations that rely on service for customer retention and revenue generation. ServiceAlliance centralizes all aspects of customer and product service management including helpdesk, field service scheduling and dispatching, repair, contract monitoring, sales and service orders, pricing and quotations, inventory and logistics, billing, process analysis and reporting. System options support web and mobile workforce management solutions, web-based customer self-service, sales and service integration, project management and integration with other enterprise applications. About Astea International Inc. Astea International specializes in service-centric Customer Relationship Management (eCRM) software solutions used by companies in multiple industries to improve productivity and revenue in all customer interaction activities. Astea has over twenty years of service automation experience and supports a global client base. Astea markets its products through direct and indirect sales and services networks throughout North America, Europe and the Asia-Pacific. Astea can be reached by phone at 800 878-4657 and 215 682-2500, e-mail at info@astea.com, and the web at http://www.astea.com Astea and ServiceAlliance are registered trademarks of Astea International Inc. All other company and product names contained herein are trademarks of the respective holders. This press release contains forward-looking statements that are made under the ``safe harbor'' provisions of the Private Securities Litigation Reform Act of 1995 and involve a number of risks and uncertainties that could materially affect future results. Among these risk factors are possibilities that the companies mentioned in this press release may not purchase licenses for ServiceAlliance, the continuing acceptance of Astea's products, general competitive pressures in the marketplace, and continued overall growth in the customer relationship management solutions industry. Further information regarding these as well as other key risk factors and meaningful cautionary statements that could affect the Company's financial results are included at length in the Company's Form 10-K for the fiscal year ended December 31, 1999, filed with the Securities and Exchange Commission. Editorial Contact: Gail Ferrari Tattar Cutler-DBC 215-957-0300 gferrari@dbcommunications.net top of page |
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