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Astea's AllianceEnterprise Selected For `Citizen Relationship Management'

As Part of Its Best Value Performance Plan, Kent County Council in the U.K. Selects Astea's AllianceEnterprise CRM Solution to Improve Technical Services And `Good Value for Money'; Astea is Exploring Further Opportunities With Local Governments Throughout the Country

HORSHAM, Pa., Nov. 14 / -- Astea International Inc. (Nasdaq: ATEA - news), the global provider of Customer Relationship Management (CRM) software solutions, announced today that the Company has won a contract from Kent County Council, the local government authority in Kent, U.K., to implement iService components of Astea's AllianceEnterprise Suite. AllianceEnterprise will be used by the County's Technical Services Department, which provides a variety of inspection and repair services on computer hardware and peripherals, audio-visual appliances, gymnasium equipment, and fire extinguishers.

``As a result of the Local Government Act 2000, government in the U.K. has a focus on `citizen relationship management' and we hope to use this deal as a springboard into this market,'' said Pat Noble, managing director of Astea U.K. ``We are currently arranging a workshop with other senior local government staff to help us understand more about our opportunities throughout the country.''

Central government in the U.K. has provided a framework for the modernization of the public sector. At the core of the modernization program is the requirement for the sector to improve service delivery and provide best value for money through the use of technology such as e-business. In 1999, the advent of this strategy prompted the consideration of new models for service delivery in local government and in 2000 e-government targets were set for 2005. Kent County Council has begun their Best Value Performance Plan to continuously improve services and make sure they represent good value for money.

As with companies that deploy AllianceEnterprise to increase efficiencies with automation and be more responsive to customer needs, the Astea technology can be used by governments to improve citizen benefits. In addition to better management of government costs, benefits can include faster response to citizen inquiries and easier tracking of feedback from the community to improve services. AllianceEnterprise can also be used to implement a multi-channel contact center that integrates communications by phone, fax, email and the Internet to give citizens easier access to government.

Government in the U.K. has made it clear that it will continue the program to modernize public services and that it sees a significant role for the private sector in the delivery of the program. Astea is strongly positioned to take advantage of the opportunities and add value to public services, especially by improving ``front office'' support solutions.

About Astea International

Astea International Inc. (www.astea.com) specializes in Customer Relationship Management (CRM) solutions for companies that sell, service and support equipment. Astea solutions integrate, automate and streamline business processes for sales and marketing, customer contact centers, field service, professional services and mobile CRM, and integrate with back-office systems. Astea's solutions are used in multiple industries to improve productivity, customer satisfaction, profitability, and top-line revenue growth.

Astea offers over twenty years of CRM industry experience and supports a global client base.

Astea is a registered trademark and AllianceEnterprise Suite is a trademark of Astea International Inc. All other company and product names contained herein are trademarks of the respective holders.

This press release contains forward-looking statements that are made under the ``safe harbor'' provisions of the Private Securities Litigation Reform Act of 1995 and involve a number of risks and uncertainties that could materially affect future results. Among these risk factors are possibilities that the companies mentioned in this press release may not purchase licenses for AllianceEnterprise, the continuing acceptance of Astea's products, general competitive pressures in the marketplace, and continued overall growth in the customer relationship management solutions industry. Further information regarding these as well as other key risk factors and meaningful cautionary statements that could affect the Company's financial results are included at length in the Company's Form 10-K for the fiscal year ended December 31, 2000, filed with the Securities and Exchange Commission.


 
Editorial Contact:
Joe Mitchell
Gregory FCA
610 642 8253
joe@gregoryfca.com
 
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