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Astea Partners with Sant for Integrated Proposal Content ManagementProfessionally generated proposals and RFP responses are critical for winning new business yet they can be costly and time consuming. By teaming with Sant, Astea streamlines and improves the process with integrated proposal content management for users of AllianceEnterprise iSalesMarketing and iProfessionalServices solutions.Horsham, PA, November 12, 2001—Astea International Inc. (Nasdaq: ATEA), the leading provider of Equipment-centric Customer Relationship Management (eCRM) software solutions, announced that it has become a strategic business partner with The Sant Corporation to embed Sant’s award-winning sales proposal automation software into Astea’s AllianceEnterprise Suite. The Sant software, which automates the generation of proposals, sales letters, RFP responses, and sales presentations, is being integrated into AllianceEnterprise iSalesMarketing and iProfessionalServices solutions.For many companies, a formal proposal is part of the sales process. Point-to-point responses to a prospect’s questions in a RFP (Request for Proposal) can be the most critical element of winning new business and often the most taxing on sales resources. The Sant Corporation is the leader in software automation that improves the efficiency of proposal generation—both in time to complete and quality of content. Sant’s Proposal Automation Suite has won numerous CRM awards, most recently, a second consecutive Users Choice Gold Best in Class Award for sales tools in industry competition sponsored by Customer Support Management magazine and RealMarket Research. “Sant’s industry acclaim and awards are well deserved,” said Greg Cicio, vice president of corporate planning and strategic development at Astea International. “Their software exhibits the high degree of functionality and ease of use to truly complement and seamlessly integrate with our other AllianceEnterprise sales functionality. Teaming with Sant enables Astea to reduce time to market with field-proven, award-winning proposal management as part of our comprehensive AllianceEnterprise solutions for sales and marketing and professional services automation.” “As an integrated feature of Astea’s AllianceEnterprise CRM Suite, Sant proposal management will find greater market penetration worldwide among companies that sell and service equipment,” said Gary Oppito, chief operating officer of The Sant Corporation. “Also, Sant users in the market for CRM can now deploy a fully integrated solution with AllianceEnterprise. The partnership creates value for both companies and a greater value proposition for customers.” Astea’s AllianceEnterprise iSalesMarketing is used by companies to integrate and automate lead to close management of sales processes including enterprise sales planning, marketing campaigns, field sales force automation and order processing. AllianceEnterprise iProfessionalServices enables IT services companies to manage the entire life cycle of professional services engagements, from sales to project planning and deployment to post-project services. For most companies, according to Cicio, proposal management must be an integral part of CRM solutions designed to raise sales efficiencies and top-line revenue growth. Sant software and services are used by hundreds of companies and thousands of sales people in a variety of industries and already include Astea customers. At this year’s Astea Users Conference, a Fortune 500 customer of both companies recommended that Astea investigate Sant’s product offerings. Both companies are Microsoft Certified Partners, easing the path for seamless product integration. About The Sant Corporation The Sant Corporation (www.santcorp.com) is the leading provider of enterprise-strength tools for automatically generating proposals, sales letters, RFP responses, and sales presentations. Sant's award-winning software is available for desktop, network, and Web installations. It has been used by organizations ranging from Fortune 100 companies to individual entrepreneurs. Sant's mission is to provide the world's best proposal and document automation software and services to help customers win more business and operate more profitably. About Astea International Astea International Inc. (www.astea.com) specializes in Customer Relationship Management (CRM) solutions for companies that sell, service and support equipment. Astea solutions integrate, automate and streamline business processes for sales and marketing, customer contact centers, field service, professional services and mobile CRM, and integrate with back-office systems. Astea’s solutions are used in multiple industries to improve productivity, customer satisfaction, profitability and top-line revenue growth. Astea offers over twenty years of CRM industry experience and supports a global client base. © 2001 Astea International Inc. Astea is a registered trademark and AllianceEnterprise Suite is a trademark of Astea International Inc. All other company and product names contained herein are trademarks of the respective holders. This press release contains forward-looking statements that are made under the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and involve a number of risks and uncertainties that could materially affect future results. Among these risk factors are possibilities that the companies mentioned in this press release may not purchase licenses for AllianceEnterprise, the continuing acceptance of Astea’s products, general competitive pressures in the marketplace, and continued overall growth in the customer relationship management solutions industry. Further information regarding these as well as other key risk factors and meaningful cautionary statements that could affect the Company’s financial results are included at length in the Company’s Form 10-K for the fiscal year ended December 31, 2000, filed with the Securities and Exchange Commission. Editorial Contact: Joe Mitchell Gregory FCA 610 642 8253 joe@gregoryfca.com top of page |
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