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Astea Debuts Alliance PocketPC for Sales at AFSMIFirst look at AllianceEnterprise sales force automation integrated with service management on Microsoft Windows CE-powered devices keeps focus on Astea’s mobile CRM innovations to “Connect the Enterprise.”Horsham, PA, October 22, 2001—Astea Intenational Inc. (Nasdaq: ATEA) announced today that the Company will demonstrate a new product offering, Alliance PocketPC for Sales, at the AFSMI 31st World Conference and Exhibition in Anaheim, California on October 28-30. Alliance PocketPC for Sales extends sales force automation to a wireless handheld application that easily shares information with Astea’s AllianceEnterprise CRM Suite. Alliance PocketPC for Sales puts Sales Force Automation in the palm of your hand to quickly and easily manage: Customer Contacts, Sales Opportunities, Sales Methodologies, Sales Forecasts, Products and Time/Expense.“Mobile sales professionals often find laptops too big and take too long to boot for use at any time other than at the beginning or end of the day or during long travel delays. Alliance PocketPC for Sales enables sales professionals to increase their productivity dramatically by quickly delivering the information they need when they need it and in the palm of their hand. Additionally, management will have timely access to sales forecast and pipeline management information when sales professionals wirelessly connect,” said Greg Cicio, vice president of corporate planning and strategic development at Astea International. Alliance PocketPC for Sales benefits include: Portability and immediate start-up: Sales professionals can enter data immediately after and even during sales calls when results of the customer interaction and next steps to be taken are fresh in their mind. Easy, convenient access promotes fast, ad hoc lookup of product information and availability while with customers, as well as identifying additional local sales opportunities between appointments to maximize selling time on the road. Access to all customer interactions: As part of an AllianceEnterprise Suite enterprise connectivity solution, Alliance PocketPC for Sales shares data via a consolidated enterprise database with sales, customer contact center, field service and other personnel. Sales professionals gain greater insight into all of their customers’ interactions with the organization, leading to a better understanding of customer environments, cultures and needs, and improved capabilities to recognize and close new sales opportunities. Faster revenue recognition: Sales professionals enter sales orders directly, reducing sales administration time and costs. Fast changes-only database synchronization with wireless or wireline connection manages data updates between the AllianceEnterprise database and Alliance PocketPC for Sales. Enterprise connectivity collapses multiple interdependent business processes so orders can be immediately placed and uploaded to financial systems. All sales force automation tools: From automated, graphic, opportunity pipeline management to tracking contacts, accounts, opportunities, and customer enterprises to emailing contacts to automated sales forecasting and expense reporting, to managing calendars and activities, Alliance PocketPC for Sales delivers all of the productivity tools for mobile sales professionals to spend more time selling. Alliance PocketPC for Sales is the latest addition to the Alliance EveryWareUR suite of mobile CRM options developed by Astea to “connect the enterprise” with the AllianceEnterprise CRM Suite. Other Alliance EveryWareUR products currently include Alliance Laptop for Sales, Alliance Laptop for Field Service, Alliance PocketPC for Field Service, Alliance 2-Way Paging and the Alliance Mobile remote Internet client. About Astea International Astea International Inc. (www.astea.com) specializes in Customer Relationship Management (CRM) solutions for companies that sell, service and support equipment. Astea solutions integrate, automate and streamline business processes for sales and marketing, customer contact centers, field service, professional services and mobile CRM, and integrate with back-office systems. Astea’s solutions are used in multiple industries to improve productivity, customer satisfaction, profitability and top-line revenue growth. Astea offers over twenty years of CRM industry experience and supports a global client base with a worldwide sales and service network. © 2001 Astea International Inc. Astea is a registered trademark and AllianceEnterprise Suite is a trademark of Astea International Inc. All other company and product names contained herein are trademarks of the respective holders. This press release contains forward-looking statements that are made under the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and involve a number of risks and uncertainties that could materially affect future results. Among these risk factors are possibilities that the companies mentioned in this press release may not purchase licenses for AllianceEnterprise, the continuing acceptance of Astea’s products, general competitive pressures in the marketplace, and continued overall growth in the customer relationship management solutions industry. Further information regarding these as well as other key risk factors and meaningful cautionary statements that could affect the Company’s financial results are included at length in the Company’s Form 10-K for the fiscal year ended December 31, 2000, filed with the Securities and Exchange Commission. Editorial Contact: Joe Mitchell Gregory FCA 610 642 8253 joe@gregoryfca.com top of page |
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