|
Press Release |
|||
|
Veteran Sales Executive Joins AsteaReed to Set Sights on Market Share as Tech Spending Slump Offers New OpportunitiesHORSHAM, Pa.--(BUSINESS WIRE)--Aug. 15, 2002--Astea International (NASDAQ:ATEA - News), a global supplier of Customer Relationship Management (CRM) software, has named John Reed as vice president of North American sales. As a senior executive, Reed will add his industry expertise to Astea's sales program to help drive the company's revenues and market share.Reed brings to Astea a strong background in sales management, most recently honed at DataSweep, Inc., i2 Technologies and Gensym Corporation. Reed has received numerous awards for sales achievements and sales leadership by repeatedly exceeding sales objectives. In his position at Astea, Reed will lead the Company's sales operations. His efforts will be complemented by Lynn Ledwith the newly appointed vice president of marketing, who joined the company from Hewlett Packard, with prior marketing positions at Bluestone Software, Inc. and Unisys Corporation. According to Zack Bergreen, chairman and CEO of Astea, "John is the latest of several new additions to our senior management team, all of whom are motivated by the many challenges the current business environment offers. Though a drop in corporate spending is undeniable, it nonetheless offers a tremendous opportunity to increase market share as weaker players exit the market. We expect John's leadership to help us capitalize on this opportunity." Bergreen continued, "John's acceptance of this position continues to demonstrate Astea's ability to attract top-notch personnel, and we will continue to do so." Reed added, "Zack has assembled a world-class management team and I am delighted to be a part of it. I feel Astea has a clear and compelling ability to deliver significant business value to our customers. We have just begun to tap the market potential and I look forward to leading our North American-based sales efforts." Reed holds a Bachelor of Science in Chemistry from Penn State University and a Master in Business Administration from Temple University. About Astea International Astea International Inc. (www.astea.com) develops, markets and supports Customer Relationship Management (CRM) solutions for companies that sell and service equipment, or sell and deliver professional services. Astea's CRM solutions are used by companies in information technology, healthcare, industrial controls and instrumentation, retail systems, imaging systems, facilities management, telecommunications and other industries to improve operating costs, revenue recovery, revenue generation and customer loyalty. Astea offers over twenty years of related domain expertise and a worldwide sales and service network. (c) 2002 Astea International Inc. Astea is a registered trademark and AllianceEnterprise Suite is a trademark of Astea International Inc. All other company and product names contained herein are trademarks of the respective holders. This press release contains forward-looking statements that are made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and involve a number of risks and uncertainties that could materially affect future results. Among these risk factors are possibilities that the companies mentioned in this press release may not purchase licenses for AllianceEnterprise, the continuing acceptance of Astea's products, general competitive pressures in the marketplace, and continued overall growth in the customer relationship management solutions industry. Further information regarding these as well as other key risk factors and meaningful cautionary statements that could affect the Company's financial results are included at length in the Company's Form 10-K for the fiscal year ended December 31, 2001, filed with the Securities and Exchange Commission. Editorial Contact: Joe Mitchell Gregory FCA 610 642 8253 joe@gregoryfca.com top of page |
|||