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Astea’s AllianceEnterprise Selected for Customer Relationship Management at McQuay InternationalGlobal leader in HVAC systems relies on Astea’s strong product functionality and domain expertise in equipment service processes to support North American operations.Horsham, PA, July 31, 2002—Astea International Inc. (Nasdaq:ATEA) announced that McQuay International has selected Astea AllianceEnterprise CRM Suite applications to upgrade sales and service automation processes in North America. The Astea software will be integrated with McQuay’s back-office applications for general ledger and installed equipment inventory.McQuay will deploy AllianceEnterprise sales force automation throughout the United States and Canada. AllianceEnterprise equipment service management will be implemented in McQuay’s Canadian Service Operations as a prelude to a larger implementation throughout the United States, which currently utilize Astea’s older Dispatch-1 system. “McQuay is on the way toward dramatically increasing sales and service efficiencies in North America with our integrated AllianceEnterprise solution,” said Lynn Ledwith, vice president of marketing at Astea International. “Together, we’ve identified many areas where AllianceEnterprise will improve business process and collectively yield a substantial return on investment for McQuay.” The return on investment will come from infrastructure improvements that will empower McQuay employees to raise productivity and customer focus. Many manual procedures will be replaced with AllianceEnterprise’s integrated, interactive, automated processes. The consolidated management system for both sales and service operations will enable all end users to work with a uniform view of real-time product, service and customer data. The new business efficiencies made possible with AllianceEnterprise will drive major gains in customer satisfaction, revenue recovery and new revenue generation for McQuay, while improving operating overhead cost avoidance. McQuay is a global leader in the manufacture, sales and service of heating, ventilating and air conditioning (HVAC) equipment for commercial, industrial and institutional facilities. The initial goal of the company’s North American Service Headquarters in Staunton, Virginia was to find a new-technology service management system for their Canadian offices, which are not connected to their Astea Dispatch-1 system. Astea AllianceEnterprise prevailed in competitive evaluations of leading products from vendors in the United States and Canada. “Astea has advantages of strong product functionality and domain expertise when it comes to understanding our business processes,” said McQuay Project Manager Mike Andersen “The Astea AllianceEnterprise solution also comes with a much lower cost of ownership.” “Few systems offer true enterprise solutions,” continued Andersen. “Many that we evaluated had neat communications features as does Astea, but we need comprehensive service functionality, for example, integrated inventory management which AllianceEnterprise delivers.” About Astea International Astea International Inc. (www.astea.com) is a global supplier of Customer Relationship Management (CRM) solutions that provide equipment and service companies with a rapid return on their technology investment. Astea's flagship product, AllianceEnterprise CRM Suite, integrates, automates and streamlines sales and service business processes, thereby increasing productivity, competitive advantage, customer focus, top-line revenue growth and profitability. The full module set integrates marketing, sales, customer contact centers, field service, professional services and mobile CRM. Astea offers over twenty years of domain expertise in improving business processes at equipment and service companies and a worldwide sales and service network. © 2002 Astea International Inc. Astea is a registered trademark and AllianceEnterprise Suite is a trademark of Astea International Inc. All other company and product names contained herein are trademarks of the respective holders. This press release contains forward-looking statements that are made under the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and involve a number of risks and uncertainties that could materially affect future results. Among these risk factors are possibilities that the companies mentioned in this press release may not purchase licenses for AllianceEnterprise, the continuing acceptance of Astea’s products, general competitive pressures in the marketplace, and continued overall growth in the customer relationship management solutions industry. Further information regarding these as well as other key risk factors and meaningful cautionary statements that could affect the Company’s financial results are included at length in the Company’s Form 10-K for the fiscal year ended December 31, 2001, filed with the Securities and Exchange Commission. Editorial Contact: Joe Mitchell Gregory FCA 610 642 8253 joe@gregoryfca.com top of page |
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