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ASTEA Introduces Mobile CRM ApplicationEveryWareUR from Astea combines the power of CRM with the mobility and flexibility of remote, wireless accessHorsham, PA, July 30, 2001 – The next great Customer Relationship Management (CRM) frontier has just been opened, thanks to a new family of wireless, remote options introduced today by Astea International, Inc. (Nasdaq: ATEA). EveryWareUR provides companies with remote employees the ability to access real-time enterprise-wide service, sales and dispatch information while in the field using handheld devices, such as a PocketPC and Palm. The announcement was made today by Astea from the floor of the FES 2001 Expo in Chicago. The wireless solutions represent a new era in CRM technologies, one that affords companies an unprecedented ability to share key information to optimize customer service and sales opportunities—without being tethered to the company’s technology infrastructure. Already, EveryWareUR has been deployed for an international beverage firm, helping their remote service professionals improve service delivery through:· Scheduling and dispatch optimization. Up-to-the-second access to service information using handheld Window CE devices, EveryWareUR allows for smart deployment of infield resources, improving customer service and maximizing investments in people and assets. · Improved inventory management. With real-time access to inventory data, EveryWareUR provides service professionals critical information for optimizing inventory flow and meeting customer demands. Remote salespeople can also use EveryWareUR to closely monitor real-time inventory levels to identify sales opportunities as they occur. EveryWareUR can be customized according to any company’s need for portability and computing power. For extensive computing needs, EveryWareUR offers a laptop solution that makes full use of memory and storage capabilities. For Pocket PC, Palm, PocketPC and other handheld devices, Astea offers a range of solutions that meet these devices unique operating systems and hardware requirements. The mobile devices communicate with the AllianceEnterprise Server, Astea’s hosting network, over wire lines, wireless Internet, intranet, RAS, dial-up, LAN and Wan connections. “Remote access to company-wide information has long been the purview of a company’s sales force, but we are seeing tremendous demand for the same access now by service professionals charged with improving customer service as it occurs in the field, away from the home office,” says Zack Bergreen, CEO of Astea International. “This new family of solutions extends Astea’s leadership in Equipment Centric CRM applications and provides our international client base the means to fully leverage wireless technologies in sharing and using information invaluable to the process of applying service in the field.” EveryWareUR is part of Astea’s AllianceRemote Suite—which offers a range of untethered, wireless remote, and Internet/intranet Remote User CRM applications. All AllianceRemote Suite solutions have been developed specifically for field service uses. “Our focus on field and professional services has allowed Astea to incorporate the business rules critical to a field service organization, which vastly reduces deployment and integration time and investment,” says Bergreen. Astea’s Alliance Remote Suite offers a range of benefits that only remote access can provide: · Faster, more accurate billing. Mobile CRM allows technicians and service professionals to capture key billing information at the exact time service is rendered, thus minimizing disputes and accelerating time to money. · Greater efficiency. Data is captured and entered only once—in the field, at the point of service—and automatically posted to the company’s Enterprise Resource Planning (ERP). · Improved Customer Service. Technicians can access up-to-the-minute service records in the field in order to provide better service. · Reduced Administrative Costs. When data is captured once in the field and shared enterprise-wide, redundancy is eliminated and back office administration costs are reduced. · Additional Revenue Opportunities. Real-time access to service and inventory demands provides the sales team additional insights to sell new or additional products and services. About Astea International Astea International Inc. ( http://www.astea.com ) specializes in Customer Relationship Management software for companies that sell, service and support equipment. Astea solutions are used in multiple industries to improve productivity, customer interaction, bottom-line profitability and top-line revenue growth. Astea has over twenty years of experience with automating customer-facing business processes and supports a global client base. Astea markets its products through direct and indirect sales and services networks throughout North America, Europe and the Asia-Pacific. For more information on Astea Remote Suite contact Joseph Mitchell at 610/642-8253 or via email, joe@gregoryfca.com. © 2001 Astea International Inc. Astea is a registered trademark and AllianceEnterprise eCRM Suite is a trademark of Astea International Inc. All other company and product names contained herein are trademarks of the respective holders. This press release contains forward-looking statements that are made under the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and involve a number of risks and uncertainties that could materially affect future results. Among these risk factors are possibilities that the companies mentioned in this press release may not purchase licenses for AllianceEnterprise, the continuing acceptance of Astea’s products, general competitive pressures in the marketplace, and continued overall growth in the customer relationship management solutions industry. Further information regarding these as well as other key risk factors and meaningful cautionary statements that could affect the Company’s financial results are included at length in the Company’s Form 10-K for the fiscal year ended December 31, 2000, filed with the Securities and Exchange Commission. Editorial Contact: joe Mitchell Gregory FCA 610 642 8253 joe@gregoryfca.com top of page |
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