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New Astea Marketing Executive Sees Accelerated Growth Opportunities in CRM MarketAstea Continues to Build Significant Corporate Momentum and is Poised for Market Leadership. Vertical Focus, Product Excellence Seen as Key to New GrowthHORSHAM, Pa.--(BUSINESS WIRE)--July 29, 2002-- Astea International (NASDAQ:ATEA - News), a global supplier of Customer Relationship Management (CRM) software, has named Lynn Ledwith as vice president of marketing. As a senior executive, Ledwith will add her industry expertise to Astea's marketing leadership to help drive the company to a new level of excellence.Ledwith brings more than fourteen years of enterprise software marketing and technology experience to Astea, most recently with powerhouses such as Hewlett-Packard Company (NYSE:HPQ - News), Bluestone Software, Inc. and Unisys Corporation (NYSE:UIS - News). She will be responsible for the development of marketing strategy, and for designing and implementing comprehensive marketing programs. She will direct the company's branding, and oversee all product marketing, lead generation, event marketing, as well as public and analyst relation efforts. According to Zack Bergreen, chairman and CEO, Astea, "Astea's corporate growth strategy continues to gain rapid momentum - we're attracting world-class executives like Lynn with our aggressive new sales strategy and compelling value proposition. Lynn has the expertise, vision and passion to help Astea boost its leadership position in the CRM market for companies that sell, service and support equipment." He added, "Astea is known largely from its history as a dominant provider of software solutions for field service management, but we have since moved beyond `point' solutions to integrate all customer-facing business processes--from lead generation to customer life-cycle management. Our core expertise in service management is clearly a competitive differentiator when a company's enterprise CRM must include equipment service." According to Ledwith, "The opportunity at Astea is significant - the company has only begun to tap a growing market for CRM solutions to companies that sell and support equipment. By maintaining our niche focus, we can capitalize on the widely recognized functional superiority of our products. We are a company on the move - uniquely poised to capture a large, untapped market opportunity." About Astea International Astea International Inc. (www.astea.com) develops, markets and supports Customer Relationship Management (CRM) solutions for companies that sell and service equipment, or sell and deliver professional services. Astea's CRM solutions are used by companies in information technology, healthcare, industrial controls and instrumentation, retail systems, imaging systems, facilities management, telecommunications and other industries to improve operating costs, revenue recovery, revenue generation and customer loyalty. Astea offers over twenty years of related domain expertise and a worldwide sales and service network. (c)2002 Astea International Inc. Astea is a registered trademark and AllianceEnterprise Suite is a trademark of Astea International Inc. All other company and product names contained herein are trademarks of the respective holders. This press release contains forward-looking statements that are made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and involve a number of risks and uncertainties that could materially affect future results. Among these risk factors are possibilities that the companies mentioned in this press release may not purchase licenses for AllianceEnterprise, the continuing acceptance of Astea's products, general competitive pressures in the marketplace, and continued overall growth in the customer relationship management solutions industry. Further information regarding these as well as other key risk factors and meaningful cautionary statements that could affect the Company's financial results are included at length in the Company's Form 10-K for the fiscal year ended December 31, 2001, filed with the Securities and Exchange Commission. Editorial Contact: Joe Mitchell Gregory FCA 610 642 8253 joe@gregoryfca.com top of page |
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