INDIANAPOLIS (December 10, 2003)-United International Pictures (UIP), a joint venture between Universal Studios and Paramount Pictures, has selected Aprimo (Company
Profile, Past
Stories, Case
Studies) Marketing to maximize the efficiency and effectiveness of all of its international marketing campaigns by improving coordination, decreasing messaging cycle times, tightening financial controls and improving best practices for UIP's complex, worldwide marketing efforts.
Success in the fiercely competitive motion picture industry is determined by the ability to build and sustain tremendous market demand for a film up to two years prior to its release. The challenge of simultaneously managing these efforts across film releases within more than 100 countries requires world-class marketing expertise and execution.
"Moviegoers are increasingly demanding in their expectations of high-quality motion picture entertainment, which requires distributors to be far more sophisticated in driving demand for their product," said William M. Godfrey, co-founder and chief executive officer of Aprimo Marketing. "With the stakes being so high, it's imperative that UIP has the insight to manage its marketing investments to ensure it maximizes demand, attendance and profit for each release."
UIP is implementing several of Aprimo's products including Marketing Planner, Budgets & Forecasts, Expense Manager, Calendar, Digital Asset Manager, Creative Reviews and Supplier Manager. UIP is first implementing the system in the United Kingdom, U.S., Netherlands and Germany. Through additional implementation phases, it will roll Aprimo Marketing out to all of UIP's operations in 35 different countries.
"In the film industry we are working with new products and brands every time we launch a new movie, so UIP has large messages to disseminate quickly and clearly," said Tomas Jegeus, senior vice president international marketing, UIP. "In addition, many follow-up marketing efforts depend on a movie's opening weekend, making it essential to have multiple scenarios prepared that can be implemented immediately. Aprimo can help us deploy these resources efficiently and accurately."
Being a leader in marketing resource management and having successfully deployed Aprimo Marketing within Universal Studios over a year ago, Aprimo's expertise makes it uniquely positioned to meet the high-pressure, high-profile demands of marketing motion pictures worldwide.
"We are delighted to have found in Aprimo a system that meets the complex needs of the fast-moving environment of movie marketing," said Joanna Johnson, executive vice president, international motion pictures, Paramount Pictures.
"With more and more films being released around the world day and date with the U.S., it is increasingly necessary to have access to territorial drill down information on a more timely basis," said Randy Greenberg, senior vice president international theatrical marketing and distribution, Universal Pictures. "Aprimo Marketing gives UIP this access and allows them to capture best practices from around the world ensuring that UIP will become the most powerful marketing organization in the international film business."
About United International Pictures
UIP is the world's leading distributor of feature length motion pictures to cinemas. UIP does business in more than two hundred countries around the world outside North America and has the largest branch and agency network of any theatrical distributor worldwide. As well as distributing the films of Paramount and Universal, UIP represents DreamWorks, Working Title, Scott Rudin and many other producers. It also has an enviable record of acquiring pictures from all around the world for distribution on a local, regional and international basis. Recent major international releases from UIP include Vanilla Sky, Catch Me If You Can, 8 Mile, Johnny English, The Italian Job, Intolerable Cruelty and Love Actually.
About Aprimo
Aprimo, Incorporated develops and markets software and consulting services, which help marketers manage the business processes of marketing. Aprimo Marketing is a suite of Web-based software products designed to enhance and work seamlessly with existing ERP and CRM systems. Aprimo's products enable marketing teams to achieve excellence in execution, gain managerial visibility across the global marketing organization, and create more demand for products and services. Aprimo is delivering value to many industry-leading companies, including Bank of America, Alticor, Hewlett-Packard, Delta Faucet, Ernst & Young, Merrill Lynch and Pfizer. Aprimo is headquartered in Indianapolis, and has offices throughout North America and in London. Visit www.aprimo.com for more information.
Aprimo is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.
email this article