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J.D. Edwards Expands Use of Aprimo™ Marketing to Entire Global Marketing Department

Enterprise marketing management platform increases marketing leads, improves operational efficiencies

INDIANAPOLIS (December 9, 2002) - In a move designed to more fully integrate its worldwide marketing operations, J.D. Edwards and Company (Nasdaq: JDEC) has upgraded its licensing contract of Aprimo™ Marketing. The new extended license will allow J.D. Edwards marketing professionals and company executives worldwide to utilize the Aprimo platform.

J.D. Edwards, a leading developer of collaborative enterprise software and services, originally selected Aprimo Marketing-the most complete enterprise marketing management (EMM) software available-as a platform to support the company's sales growth and improve operational efficiency and financial accountability. The new license extends these capabilities to 17 worldwide J.D. Edwards marketing centers, including the United States, Canada, Central and South America, as well as several countries in Europe, Africa and the Asian and Pacific Rim.

"J.D. Edwards is committed to becoming a world-class marketer," said Les Wyatt, chief marketing officer for J.D. Edwards. "The Aprimo Marketing solution can give us a view of every marketing activity planned by J.D. Edwards' marketing teams, anywhere around the globe. This solution helps ensure that the J.D. Edwards brand is consistently supported and that all of our marketing activities are aligned with our strategic goals."

EMM Consolidates and Tracks Critical Data
In its initial deployment, Aprimo Marketing replaced a legacy e-mail and marketing automation software package. Previously, key marketing data was only accessible through disparate, offline productivity tools. The Aprimo solution provides a consolidated database of critical information for J.D. Edwards' marketing teams to access in real- time. In addition to providing marketing automation capabilities to its internal staff, this new license provides secure access to outside vendors-such as advertising agencies and telemarketing firms-to ensure more efficient project collaboration.

Aprimo Marketing allows J.D. Edwards to proficiently manage marketing leads through a well-defined purchase decision cycle. The software also tracks campaign results against marketing expenditures, allowing J.D. Edwards to clearly demonstrate how much revenue is generated for every marketing dollar invested.

"Since implementing Aprimo Marketing in early 2002, we have increased our qualified marketing leads while shortening campaign cycle times, and eliminated wasteful spending," Wyatt continued. "All J.D. Edwards marketing activities carry our brand message forward in an effective and consistent manner, and we are able to keep a detailed history of every customer and prospect contact."

Aprimo Marketing is comprised of seven modules that encompass various functions of marketing operations and demand creation. J.D. Edwards uses six of the seven modules: Strategic Planner, Financial Planner, Marcom Manager, Direct Marketing Manager, Web Response Manager and Lead Manager.

"We are extremely pleased to extend our established relationship with J.D. Edwards," said Robert McLaughlin, Aprimo's co-founder and executive vice president. "The significant results that they have achieved demonstrate how EMM can enhance even the best marketing practices."

About J.D. Edwards & Company
J.D. Edwards (Nasdaq: JDEC) makes customers stronger, enabling them to solve their most important business challenges. The company offers collaborative enterprise software as well as consulting, education and support services. J.D. Edwards' offerings are differentiated by a deeply ingrained attitude of listening to customers, innovating on their behalf, and delivering solutions as part of a results-oriented relationship. Founded in 1977 and headquartered in Denver, J.D. Edwards focuses on long-term business partnerships and helping its 6,500 customers in more than 110 countries collaborate electronically to manage their business processes, supply chains, and supplier and customer relationships. For more information: www.jdedwards.com or 1-800-727-5333.

About Aprimo™

Aprimo, Incorporated develops solutions that help marketers manage the business of marketing. Aprimo Marketing is a suite of web-based software products that addresses needs in both demand creation and marketing operations. Demand creation includes applications for direct marketing, lead management, web response and event management. Marketing operations includes applications for strategic planning, financial management, and marketing communications. Aprimo Marketing has been designed to enhance and work seamlessly with existing ERP and CRM deployments. Aprimo Marketing is delivering value to a range of industry leading companies, including Bank of America, Amway, Hewlett-Packard, Delta Faucet, Ernst & Young, J.D. Edwards, Merrill Lynch and Pfizer. Aprimo is headquartered in Indianapolis, and has offices throughout North America and Europe. Visit www.aprimo.com for more information.

Aprimo is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.



 
Editorial Contact:
Kevin Dugan
APR
(513) 346-3429
kdugan@hsr.com
 
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