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TD Bank Financial Group Selects Aprimo(tm) Marketing to Enable Results Driven Marketing ProcessAprimo's enterprise marketing management platform will integrate the marketing operations of Canada's second largest bankINDIANAPOLIS (November 5, 2002)-TD Bank Financial Group (TSX and NYSE: TD), a global financial institution headquartered in Toronto, has selected Aprimo(tm) Marketing 5.5 to realize cost efficiencies, track expenditures and analyze return on investment for its marketing operation. The Aprimo solution will serve as the online infrastructure for the bank's internal marketing process, while providing real-time resources to a team consisting of more than 100 marketing professionals. TD Bank, named 2001 Marketer of the Year by Marketing Magazine, will implement three Aprimo Marketing 5.5 modules: Strategic Planner, Financial Planner and Marcom Manager. Strategic Planner and Marcom Manager will allow TD Bank to efficiently execute marketing strategies and campaigns that reflect its goals and objectives. In addition, Financial Manager will increase the department's control of funds and allow it to better manage project budgets. "Aprimo will provide a central online system, allowing us to effectively plan, manage, track and implement all of our marketing programs," said Dominic Mercuri, TD Bank's senior vice president of marketing. "The platform enhances our own Results Driven Marketing initiative, an exacting process we developed internally to deliver better results. Aprimo Marketing will improve this process by automating standard protocols and tying together all of our resources." Aprimo Marketing addresses all of TD Banks' challenges in a turnkey, user-friendly fashion. It provides instant access to up-to-date goals and objectives, and establishes automated review processes for all projects. Aprimo Marketing also facilitates day-to-day access to intellectual capital that results in productivity improvements among the marketing staff and provides a smoother training period for new employees. "The Aprimo solution falls directly in-line with our processes," Mercuri said. "It is an out-of-the-box solution that does not require any special customization- a key factor in our decision." Dominating the Financial Market By adding TD Bank to its client roster, Aprimo continues to grow its impressive list of customers in the financial services sector. Other customers in the financial services market that rely on Aprimo enterprise marketing management software to better manage marketing practices include Bank of America, Merrill Lynch and Nedcor Group, the second largest bank in South Africa. "While Aprimo Marketing is suitable for global companies in various markets and business segments, we feel that financial services is one of our core competencies," said Robert McLaughlin, Aprimo's co-founder and executive vice president of product and marketing. "To have a financial leader like TD Bank- widely respected for its marketing prowess-adopt Aprimo as its technology platform is further proof that we offer the strongest and most complete enterprise marketing management software available." For more information on Aprimo(tm) Marketing, contact Aprimo at 1-877-8APRIMO or via email at info@aprimo.com. About TD Bank Financial Group The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Financial Group. In Canada and around the world, TD Bank Financial Group serves more than 13 million customers in three key businesses: personal and commercial banking including TD Canada Trust; wealth management including the global operations of TD Waterhouse; and a leading wholesale bank, TD Securities, operating in over 20 locations in key financial centres around the globe. TD Bank Financial Group also ranks among the world's leading on-line financial services firms, with more than 4.5 million on-line customers. TD Bank Financial Group had CDN$309.6 billion in assets, as at July 31, 2002. The Toronto-Dominion Bank trades on the Toronto and New York Stock Exchanges under the symbol "TD". About Aprimo Aprimo, Incorporated develops solutions that help marketers manage the business of marketing. Aprimo Marketing is a suite of web-based software products that addresses needs in both demand creation and marketing operations. Demand creation includes applications for direct marketing, lead management, web response and event management. Marketing operations includes applications for strategic planning, financial management, and marketing communications. Aprimo Marketing has been designed to enhance and work seamlessly with existing ERP and CRM deployments. Aprimo Marketing is delivering value to a range of industry leading companies, including Bank of America, Amway, Hewlett-Packard, Delta Faucet, Ernst & Young, J.D. Edwards, Merrill Lynch and Pfizer. Aprimo is headquartered in Indianapolis, and has offices throughout North America and Europe. Visit www.aprimo.com for more information. Aprimo is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners. Editorial Contact: Kevin Dugan APR (513) 346-3429 kdugan@hsr.com top of page |
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