Aprimo, Incorporated Extends Leadership in Enterprise Marketing Management in Q3  (email this article)

INDIANAPOLIS (November 1, 2004) – Aprimo (Company Profile, Past Stories, Case Studies), Incorporated, a global leader in Enterprise Marketing Management (EMM), today announced its continued success and leadership position in the third quarter of 2004. As the demand for EMM applications continues to grow, Aprimo remains committed to serving marketers’ needs by increasing domain expertise and strengthening the capabilities of its marketing software.

Aprimo continued its strong momentum into the third quarter with the strategic acquisition of Then, Limited, a leading U.K.-based Marketing Resource Management (MRM) software developer. The acquisition increased the breadth of the Aprimo Marketing suite of products by incorporating Then’s strong capabilities in collateral and advertising creation, fulfillment and delivery, along with Then’s expertise in operational analytics for marketing. Additionally, the acquisition strengthened Aprimo’s current offering and vision for the space by creating the most comprehensive MRM capabilities for marketers.

“We are very pleased with our third quarter performance, including new business wins, significant deployment expansions with key customers and the Then acquisition,” said Bill Godfrey, president and CEO, Aprimo. “Aprimo continues to succeed because it uniquely understands and addresses the complex needs of today's marketers. With our ability to recognize industry trends at their onset, we are able to proactively offer solutions to our customers in advance of their needs. This allows Aprimo to continually surpass our customers’ expectations.”

Aprimo had more than sixty orders in the quarter, including Cingular Wireless, a joint venture between SBC Communications (NYSE: SBC) and BellSouth (NYSE: BLS), which chose Aprimo to improve the production efficiency of its direct marketing team, specifically in the areas of job submission, task management, campaign calendaring and reporting capabilities. Additionally, Aprimo secured notable expansions with America Online, Home Depot and Sony Pictures, further proving the value customers realize from the use of Aprimo Marketing.

For more information on Aprimo Marketing, contact Aprimo at 1-877-8APRIMO or via email at info@aprimo.com.

About Aprimo
Aprimo, Incorporated develops the most insightful, intuitive platform for managing today’s complex and interconnected world of marketing. Aprimo Marketing™, a suite of web-based software applications, is used by leading companies to streamline the way they operate, get better insight into where they’re investing their marketing resources and bring unprecedented control across their extended marketing team—inside and outside their companies. Aprimo is delivering value to many industry-leading companies such as Bank of America, Amway, AOL, Computer Associates, Cummins, Delta Faucet, Ernst & Young, Merrill Lynch, Sony and Pfizer. Aprimo is headquartered in Indianapolis, and has offices throughout North America and in London. Visit www.aprimo.com for more information. Aprimo is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.