INDIANAPOLIS (October 19, 2004) - Aprimo (Company
Profile, Past
Stories, Case
Studies), Incorporated, a global leader in Enterprise Marketing Management (EMM), today announced the winners of the Aprimo Excellence Awards (APEX), an annual award honoring the innovative use of its software to improve the precision, discipline and control of marketing. The awards were given today at the Aprimo Marketing Summit, the company's annual customer conference, currently taking place at The Westin Chicago River North hotel.
The APEX award recognizes outstanding customer deployments of Aprimo Marketing™ products, which provide marketers more time to “out-market” their competition by streamlining and improving marketing planning and financial management, production management, fulfillment and delivery of marketing assets, customer dialogues, and lead management. Past recipients of the APEX award include Bank of America, Ingram Micro, Merrill Lynch, Pfizer and QAD.
Recipients of this year’s APEX award are:
· Cummins Inc., a global power leader - Using Aprimo Marketing, Cummins Engine Business Marketing groups have improved vendor collaboration and performance, more accurately managed the marketing budget, gained better visibility into marketing activities and improved digital asset management. In addition, Cummins has reduced average project cycle-time by 61 percent and reduced average revisions by 78 percent -- a major marketing milestone.
· Nedbank Limited, one of South Africa’s largest banking groups - Using Aprimo Marketing, Nedbank has been able to rapidly deploy campaigns, centralize activity tracking across a national business network, compile all campaign feedback, reuse campaigns and reduce costs. Most importantly, Aprimo has helped Nedbank to create and maintain over 50 concurrent and ongoing dialogue campaigns, achieving its main objectives - generating additional revenue and satisfying clients.
· Option One Mortgage Corporation (OOMC), a subsidiary of H&R Block (NYSE: HRB) - With the help of Aprimo Marketing, OOMC experienced greater coordination of marketing projects between multiple departments, ultimately enhancing the customer experience. By streamlining marketing processes, OOMC has realized substantial cost savings and a shorter response time to customers.
“The success of our clients directly reflects on the quality of our software and services, which is why we are excited to honor these companies which have proven such success and shown an innovative use of our marketing technology,” said Bill Godfrey, chairman and CEO of Aprimo. “The APEX award exemplifies the spirit of the Aprimo Marketing Summit, which is to come together as a group of marketing peers and share best practices on applying technology to improve the business of marketing.”
The Aprimo Marketing Summit brings together marketing executives and thought leaders from financial services, media and entertainment, retail and consumer goods, manufacturing, pharmaceutical and technology industries. Additional information about the Aprimo Marketing Summit 2004 is available at http://www.aprimo.com/summit/summit_2004.asp.
For more information on Aprimo Marketing, contact Aprimo at 1-877-8APRIMO or via email at info@aprimo.com.
About Aprimo
Aprimo, Incorporated develops the most insightful, intuitive platform for managing today’s complex and interconnected world of marketing. Aprimo Marketing™, a suite of Web-based software applications, is used by leading companies to streamline the way they operate, get better insight into where they’re investing their marketing resources and bring unprecedented control across their extended marketing team-inside and outside their companies. Aprimo is delivering value to many industry-leading companies such as Bank of America, Amway, AOL, Computer Associates, Cummins, Delta Faucet, Ernst & Young, Merrill Lynch, Sony and Pfizer. Aprimo is headquartered in Indianapolis, and has offices throughout North America and in London. Visit www.aprimo.com for more information. Aprimo is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.
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