NEW ORLEANS (October 19, 2004) - At the Direct Marketing Association (DMA) conference in New Orleans this week, SAS, the leader in business intelligence, and Aprimo (Company
Profile, Past
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Studies), the leader in Enterprise Marketing Management, announced that they have partnered to integrate their enterprise-class marketing management solutions - SAS® Marketing Automation (MA) 4 and Aprimo Marketing Resource Management (MRM) 6. Available immediately, the offering gives marketing departments an integrated environment to manage and coordinate all marketing programs.
With this integrated solution, users can fully coordinate all marketing activities and related resources. Aprimo’s comprehensive vision to provide precision, discipline and control across an increasingly complex marketing environment combined with SAS’ robust ability to track, analyze and take action on customer data bring to the market a solution that continually improves both the efficiency and effectiveness of business-to-consumer (B2C) marketing investments.
According to Gartner, “Marketing is an integral part of a customer relationship management (CRM) strategy that can help drive organizational alignment through its analysis of markets, customers and segments. To enable an organization to become more customer-centric, marketing must lead by example and improve the management of its operations. Being an effective leader requires superior allocation of marketing resources with the highest value opportunities. This is only possible through the improved orchestration of the marketing function.”*
“Aprimo’s MRM platform is a strong and natural complement to SAS Marketing Automation,” said Andy Bober, director of customer intelligence strategy at SAS. “The combination provides marketers with the ability to integrate SAS beyond managing customer communications and aligns SAS Customer Intelligence with corporate marketing strategies and other marketing processes.”
Nedbank, one of South Africa’s largest financial services institutions, plans to benefit from the integration of the two platforms. “We see SAS and Aprimo as offering best in class technology in their primary market focus areas and the integration between the technology would clearly be synergistic in the operation of Nedbank,” said Charles Guise-Brown, Nedbank’s retail banking general manager.
“The number one thought on marketers’ minds in today’s complex and crowded markets is ‘how can I out-market my competition?’” stated Haresh Gangwani, vice president of business development for Aprimo. “The combined offering of Aprimo’s MRM solution and SAS’ Marketing Automation applications enable today’s harried B2C marketers to have more time to think strategically about their market, their competition and their campaigns, as well as the executional power to turn their best ideas into revenue-generating successes.”
By combining the efficiencies and timesavings gained through Aprimo MRM with the strengths of SAS MA to manage the planning, analytic targeting, execution and assessment of responses for campaigns, marketers can achieve significant cost savings and increased revenues from their marketing activities. The joint offering combines Aprimo’s industry-leading MRM suite of products, including marketing planning and budgeting, production management, and marketing asset fulfillment and delivery management applications with the SAS MA suite, comprised of proven customer data management, campaign management, predictive analytics, and campaign and offer optimization solutions. The resulting offering enables B2C marketing teams to execute more and better targeted campaigns with less human and financial resources, to make better strategic decisions, and to generate more demand and revenue, while efficiently tracking results throughout the process.
About Aprimo
Aprimo, Incorporated develops the most insightful, intuitive platform for managing today’s complex and interconnected world of marketing. Aprimo Marketing™, a suite of Web-based software applications, is used by leading companies to streamline the way they operate, get better insight into where they’re investing their marketing resources and bring unprecedented control across their extended marketing team - inside and outside their companies. Aprimo is delivering value to many industry-leading companies such as Bank of America, Amway, AOL, Computer Associates, Cummins, Delta Faucet, Ernst & Young, Merrill Lynch, Sony and Pfizer. Aprimo is headquartered in Indianapolis and has offices throughout North America and in London. Visit www.aprimo.com for more information.
About SAS
SAS is the market leader in providing a new generation of business intelligence software and services that create true enterprise intelligence. SAS solutions are used at more than 40,000 sites - including 96 of the top 100 companies on the FORTUNE Global 500® - to develop more profitable relationships with customers and suppliers; to enable better, more accurate and informed decisions; and to drive organizations forward. SAS is the only vendor that completely integrates leading data warehousing, analytics and traditional BI applications to create intelligence from massive amounts of data. For nearly three decades, SAS has been giving customers around the world The Power to Know ®. Visit us at www.sas.com.
*Source: “MRM Is a Catalyst for Growth in the Overall CRM Market,” Gartner Research.
SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Aprimo is a registered trademark of Aprimo, Incorporated. Other brand and product names are trademarks of their respective companies.
Copyright © 2004 SAS Institute Inc. Cary, NC, USA Copyright © 2004 Aprimo Inc. Indianapolis, IN, USA. All rights reserved.
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