INDIANAPOLIS (Sept. 16, 2003)-Aprimo (Company
Profile, Past
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Studies), Incorporated, a global leader in enterprise marketing management, today introduced seven new market offerings, addressing the most common
problems marketing organizations face. These offerings enable marketing organizations to increase financial visibility, reduce campaign cycle times, accelerate customer
acquisition and improve customer retention. Each market offering may be customized to fit the needs of individual customers.
Comprised of software and services, these new offerings include: Marketing Planning, Expense Management, Job Initiation and Production Management, Campaign
Management, Dialogue Management, Event Management and Lead Management.
"Some of our customers have a desire to start with focused projects that fit within a larger, longer-term plan," said William Godfrey, co-founder, president and
CEO, Aprimo. "These market offerings allow for a lower initial investment with specific Aprimo applications yet enable our customers to add applications as their
deployments grow over time."
Aprimo's market offerings address the needs of individuals and groups within the marketing organization including:
Chief Marketing Officers and financial controllers
Marketing Planning- achieve visibility and alignment of marketing investments to key objectives; reduce the cycle times required to plan, review, and approval tactics
Expense Management - track and manage marketing investments across teams, business units, and geographies; improve financial visibility and establish internal controls
Marketing Communication groups and other shared services groups
Job Initiation and Production - astreamline creation and routing of creative briefs; improve project coordination and productivity; reduce errors and increase resource capacity
without adding headcount
Direct marketers
Campaign Management - analyze, segment, and execute multi-channel campaigns with precision and scale
Dialogue Management - accelerate customer acquisition and retention strategies by establishing email dialogues with prospects and customers
Event planners
Event Management - manage and streamline event logistics; facilitate pre- and post-event communications with organizers, attendees, exhibitors, suppliers, and sponsors
Marketing and sales operations managers
Lead Management - qualify and incubate leads; automate distribution, notification, and escalation of leads; attribute leads and sales transactions to marketing investments
"Companies today are deploying software in incremental steps so they can ensure rapid deployment and project success," said Robert Boehnlein, Senior Vice
President, Aprimo Global Services. "These market offerings allow us and our partners to bring our expertise to customers and deliver success quickly."
About Aprimo
Aprimo, Incorporated develops and markets software and consulting services, which help marketers manage the business processes of marketing. Aprimo Marketing is a
suite of Web-based software products designed to enhance and work seamlessly with existing ERP and CRM systems. Aprimo's products enable marketing teams to
achieve excellence in execution, gain managerial visibility across the global marketing organization, and create more demand for products and services. Aprimo is delivering
value to many industry leading companies, including Bank of America, Alticor, Hewlett-Packard, Delta Faucet, Ernst & Young, Merrill Lynch and Pfizer. Aprimo is
headquartered in Indianapolis, and has offices throughout North America and in London. Visit www.aprimo.com for more information.
Aprimo is a registered trademark of Aprimo, Inc. All other trademarks and registered trademarks are the properties of their respective owners.
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