Leading Marketers Drive Future of Enterprise Marketing Management at Aprimo Marketing Summit 2004  (email this article)

INDIANAPOLIS (August 30, 2004) –Aprimo (Company Profile, Past Stories, Case Studies), Incorporated, a global leader in Enterprise Marketing Management (EMM), today announced the agenda for the Aprimo Marketing Summit 2004, the company’s annual customer conference. The conference will provide more than 100 Aprimo Marketing™ users with a chance to share their experiences and learn from their peers, as well as gain insight into future releases of Aprimo’s industry leading products. The event will take place on October 18 and 19 at The Westin Chicago River North.

Keynote speaker and marketing legend Al Ries is slated to open the Summit with remarks on the importance of focus and positioning in building leading brands in today’s overcrowded markets. Michael Murray, vice president of marketing infrastructure development, America Online and Timothy Baker, senior vice president of marketing operations, JP Morgan Chase have been selected to present their companies vision for EMM and their current success with Aprimo Marketing products. Additional Aprimo customers will conduct workshops on Marketing Resource Management (MRM) and demand creation initiatives within their forward-thinking companies. The Aprimo development team will lead technical sessions aimed at optimizing the performance and interoperability of Aprimo Marketing products.

On day two of the Summit, Aprimo will be announcing the winner of the annual Aprimo Excellence (APEX) award, which focuses on the innovative use of technology to improve the precision, discipline and control of marketing. The award recognizes an outstanding customer deployment of Aprimo Marketing products. Past recipients of the APEX award include pharmaceutical company Pfizer and South Africa’s largest banking group, Nedbank.

“We are excited to see the Aprimo Marketing Summit continue to grow in size and stature in each year – it mirrors our strong growth as a company,” said Bill Godfrey, chairman and CEO of Aprimo. “We hope that by sharing their experiences with one another at the Summit, our customers will take away additional strategies to help them improve control in an increasingly complex marketing environment and to further increase the value of marketing within their enterprise. At the same time, by listening to their experiences and successes, we can design future versions of Aprimo Marketing products to be even more successful in providing meaningful business value.”

The conference, in its fourth year, will include a performance by well-known comedy troupe Second City, as well as a formal reception at the Adler Planetarium and Astronomy Museum. Additional information is available at http://www.aprimo.com/summit/summit_2004.asp.

For more information on Aprimo Marketing, contact Aprimo at 1-877-8APRIMO or via email at info@aprimo.com.

About Aprimo
Aprimo, Incorporated develops the most insightful, intuitive platform for managing today’s complex and interconnected world of marketing. Aprimo Marketing™, a suite of Web-based software applications, is used by leading companies to streamline the way they operate, get better insight into where they’re investing their marketing resources and bring unprecedented control across their extended marketing team—inside and outside their companies. Aprimo is delivering value to many industry-leading companies such as Bank of America, Amway, AOL, Computer Associates, Cummins, Delta Faucet, Ernst & Young, Merrill Lynch, Sony and Pfizer. Aprimo is headquartered in Indianapolis, and has offices throughout North America and in London. Visit www.aprimo.com for more information. Aprimo is a registered trademark of Aprimo, Incorporated. All other trademarks and registered trademarks are the properties of their respective owners.