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Applix Names William Lynch Vice President of Sales and Marketing

New VP Brings Strong Leadership and Operational Experience

WESTBORO, Mass.--(BUSINESS WIRE)--April 24, 2000--Applix®Inc. (NASDAQ:APLX), a leader in e-Business Solutions including Internet-based Customer Relationship Management (iCRM) and Internet-based Planning (iPlanning), announced today the appointment of William Lynch to the position of Vice President of Sales and Marketing. In this position Mr. Lynch is responsible for all U.S. sales, marketing, consulting, and pre-sales operations. Mr. Lynch reports directly to the recently appointed Applix Chief Executive Officer Alan Goldsworthy.

Mr. Lynch brings to Applix over 25 years of sales and marketing experience. Most recently, he served as Vice President of Sales, Marketing and Consulting for CMI Competitive Solutions, a supplier of automotive ERP software solutions. Prior to CMI Competitive Solutions, Mr. Lynch had a variety of high-level sales and marketing positions in the high tech industry for companies such as Thomas-Conrad Corporation, Advanced Channel Marketing Ltd, and Digital Equipment Corporation.

``Bill Lynch brings a wealth of industry experience to the Applix leadership team,'' said Alan Goldsworthy, president and CEO of Applix, Inc. ``As we continue to grow and solidify our market position, this appointment reaffirms our commitment to a strong infrastructure and enhanced financial performance.''

About Applix:

Applix, Inc. (NASDAQ:APLX), headquartered in Westboro, Mass., enables interactive and collaborative e-business processes throughout Web-based communities. Applix e-Business Solutions include Applix iEnterprise, and iCustomerCommunity.com - an interactive, Web-based community for the entire e-Business value chain. Applix delivers a comprehensive community for planning functions (iPlanning) including budgeting, financial, customer and operational analysis with a set of real-time Business Intelligence/OLAP applications that uses OLAP technology provided by Applix iTM1. More information can be found atwww.applix.com.

Notes to Investors

This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to achieving our goal, the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions; and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's Form 10-K for the year ended December 31, 1999 for a list of factors as discussed under ``Risk Factors.'' Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision which may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events.

All trademarks, registered trademarks, and service marks are the property of their respective owners.

Editorial Contact:
Larry Fournier
Applix
508-870-0300
Lfournier@applix.com

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