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Getronics and Applix Form Global PartnershipExpand E-Customer Relationship Management and Business Planning Offering to the Financial Services IndustryAMSTERDAM, Netherlands & WESTBORO, Mass.-Oct. 25, 2000--Getronics (AMSTERDAM: GTN), a global Information & Communications Technology solutions and services company and Applix, Inc. (NASDAQ: APLX - news), an e-Business solutions provider, announced a global alliance today in which Getronics will provide system integration services for Applix's e-Business applications. Getronics will incorporate Applix iEnterprise for Web-based Customer Relationship Management (iCRM) into its industry solutions and leverage the Applix Internet-based planning, forecasting and budgeting tools (Applix iTM1) to deliver a complete ``sales-to-fulfillment-to-analysis'' solution to its clients. These solutions will be part of the comprehensive customer interaction systems that Getronics provides to financial services organizations.Applix iEnterprise is part of the next-generation of Internet-based Customer Relationship Management (iCRM) solutions. The suite includes modules that manage, organize and facilitate collaboration with a customer-centric view of the business. Applix iTM1 is the premier On-line Analytical Processing (OLAP) application for business planning, forecasting and budgeting analysis. More than 50% of the Fortune 500 and 72% of the Fortune 50 already use iTM1 for iPlanning applications. ``Financial services firms have a clear focus on improving and enhancing the service they provide to their customers,'' said Karen Roche, President U.S. Business Solutions and Consulting, Getronics. ``They are looking for solutions that enable them to service their customers at every point of contact; therefore a unified sales, fulfillment and service solution is critical to finding, retaining and attracting profitable customers. By combining the Applix's iCRM solution with the Getronics call center, Internet banking and branch solutions, we can help our clients reach their business objectives.'' ``Additionally, by integrating the industry-leading software solutions from a leading vendor--Applix--with our 'Globalfs' and Mosaic OA and our expertise in the financial services sector, we can provide our clients with comprehensive solutions for unifying customer information to help them improve their customer service.'' 'Globalfs' and Mosaic OA are multi-channel application suites developed by Getronics to help financial institutions deliver retail financial services. These suites support and strengthen CRM capabilities that financial institutions utilize to deliver greater value to their customers. ``Getronics is a global, world-class solutions and services provider and systems integrator for some of the largest financial services companies around the globe,'' said Alan Goldsworthy, Applix's president and CEO. ``We believe Getronics' comprehensive solution for multi-channel automation and business planning will provide our combined customers with a superior approach to meet their financial, operational and e-Business customer analysis requirements.'' Goldsworthy concludes, ``The addition of Getronics as a strategic Applix partner is an important milestone for our company and further emphasizes our commitment for industry leadership in demand chain management solutions.'' About Getronics Getronics is one of the world's leading providers of Solutions and Services to the professional users of Information & Communication Technology (ICT). With 30,000 employees and a direct presence in more than 40 countries, Getronics works with many of the world's largest companies to help them maximize the value of their technology investment. Getronics is headquartered in Amsterdam, with regional head offices in Boston, London, Singapore and Washington DC. Getronics shares are traded on the Amsterdam Stock Exchange (`GTN'). Further information about Getronics and its Solutions and Services can be found at www.getronics.com About Applix Applix, Inc. (NASDAQ:APLX - news), headquartered in Westboro, MA, is a global provider of e-Business solutions including Internet-based customer relationship management, customer analytics and planning software, and interactive customer communities. As a single source of integrated solutions, Applix enables multi-national and multi-divisional e-Businesses to capture information from every corner of their extended enterprise - internal and external customers, partners and suppliers - to analyze, plan, measure and respond to changing customer requirements and business dynamics, all in real-time. With an innovative approach of combining its core solutions, iEnterprise (iCRM) and iTM1 (iPlanning), Applix aims to be the global leader of Demand Chain Management, providing the measurement and management of customer demand to drive profitable decision-making across the enterprise. Applix maintains offices in eight countries and has over 4,000 customers worldwide. For more information on Applix, please visit http://www.applix.com Notes to Investors This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's Form 10-K for the year ended December 31, 1999 for a list of factors as discussed under ``Risk Factors''. Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision which may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events. Editorial Contact: Edward Terino Applix 508-870-0300 Ext. 396 eterino@applix.com top of page |
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