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Applix Adds New Customers, Partners in Third QuarterGrows Quarter-to-Quarter License Revenue by 42 PercentAchieves Major Milestones in its Transition to a CRM Analytics Company Focused on Demand Chain Management SolutionsWESTBORO, Mass.--Oct. 19, 2000-- Applix, Inc. (NASDAQ:APLX - news), a global e-Business solutions company, announced today its results from a successful third quarter, growing sequential license revenues by 42 percent and the addition of key clients and strategic partners.Demonstrating the demand for customer analytics, Applix secured a number of important new customer wins and expanded relationships globally for the Internet-based Customer Relationship Management (iCRM) and Business Planning (iPlanning) solution sets for Demand Chain Management. New, well-known customers include InterVoice-Brite, the world leader in call automation technology, and global energy giant British Petroleum (BP). Applix also signed on Microchip Technologies, the worldwide provider of high-performance micro-controllers, which is using Applix technology for analyzing real-time sales metrics across 26 worldwide offices. In the third quarter, Applix expanded relationships with telecom giant Nextel and Harrah's Entertainment, which added analytic capabilities to its Applix iCRM solution; the accounting firm KPMG; Anderson Consulting and securities trader Charles Schwab for enhanced planning, budgeting and forecasting capabilities. Entertainment leader AMF Bowling contracted with Applix for additions to its iCRM solution and Sunrise Health is now powered by Applix to meet the growing needs in the healthcare industry. Applix also won new accounts through channel partners in Europe and the Pacific Rim. In Germany, Applix signed APPTIME Technologies, a startup software company that has installed Applix's iCRM solution for sales force automation and customer service; abaXX Technology GmbH, a portal vendor that is rounding out its use of Applix's iCRM solutions with the implementation of sales force automation; and Callino, a high-speed telecommunications service provider that chose Applix for its sales force automation and customer service solution. In the Pacific Rim, Applix was successful winning business with technology leaders Global Data Systems, High Speed Access and, in the transportation industry, Nippon Airways. Applix also added several additional European customers including the Organization for Economic and Cooperation Development in France and UK-based CODA, a provider of financial and accounting solutions, which will use Applix's iCRM customer service component to create a global customer support system. SOFIREC, a GE Capital Finance organization contracted through CRM partner Steria, selected Applix iCRM solution to improve the efficiency of its financial collection processes. The third quarter also brought new relationships to the Applix partner program, adding a list of strong strategic partners in vertical industries across the globe with a focus on Demand Chain Management solutions. Most recently, Getronics, a global solutions and services company, will integrate Applix solutions with its front-office offering for bank branches, loan officers and customer service call centers, to lead the way in the financial services industry. Also joining the Applix partner program were Medical Systems Management, Sepracor and Miracle xrp, which is providing a customized e-fulfillment solution allowing tighter management of customer and supplier relationships across the supply chain. ``Our success in growing license revenue, building our strategic partner channel, and adding many new customers around the world is noteworthy and confirms that our new vision to be the leader in CRM Analytics for Demand Chain Management is correct,'' said Alan Goldsworthy, Applix's president and CEO. ``The real story here is Applix's transition from a company known for Linux and UNIX office products to a CRM Analytics company focused on Demand Chain Management. Combining Applix's core technologies for iCRM and iPlanning immediately thrusts the company into the forefront of the CRM Analytics market estimated by Datamonitor, Inc. to grow to over $12 billion by 2004.'' Goldworthy concludes, ``The CRM Analytics market is coming right at us, and we are prepared. We have the right solutions, the right track record for implementing and supporting our customers, and the right global partner channel to allow us to seize the substantial opportunities in this market, and to help our customers realize the benefits of effectively and flexibly managing their customer demand chain.'' Editorial Contact: Edward Terino Applix 508-870-0300 Ext. 396 eterino@applix.com top of page |
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