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Siemens Business Services Selects Applix for CRM in Australia, Announces Major New Customer WinSiemens, Australian Information Processing Centre (A.I.P.C.), and Applix partner to provide a complete solution to the Australian Defense DepartmentWESTBORO, Mass.--Oct. 11, 2000-- Applix, Inc., (NASDAQ:APLX - news), a global e-Business solutions provider, announces that Siemens Business Services, one of the world's leading suppliers of electronic and mobile business solutions, has selected Applix's iEnterprise for its Customer Relationship Management (CRM) offering to customers in Australia. In partnership with systems integrator Australian Information Processing Centre (A.I.P.C.), Siemens will provide Applix's iEnterprise to help companies better respond to the needs of their customers and provide predictive business analysis. ``One of the key challenges facing businesses in their transition to e-Business is how to move from a local to a global operation,'' said Robert Beck, managing director, A.I.P.C. ``Applix iEnterprise is the first CRM technology of its kind that allows organizations to manage and analyze data for unified, real-time use by customers, employees and partners internationally.'' Through the partnership with Siemens Business Services and A.I.P.C., Applix has won a contract with the Australian Defense Department. Applix's iEnterprise is the core CRM solution for the Defense Service Center's call center. The iEnterprise application will be developed, tested and implemented within the Defense Service Center, providing a customized solution to allow the Center to service inquiries from 17,0000 civilian defense and military personnel and the general public. Applix's iEnterprise is the right CRM technology solution for the A.I.P.C. and Siemens Business Services alliance for all of Australia and New Zealand. iEnterprise offers marketing, sales, customer service and help desk applications, integrated via the Web, to enable global access of real-time corporate data. For more information, please see the complete press releases on Applix's Web site at http://www.applix.com under ``news and events.'' Editorial Contact: Edward Terino Applix 508-870-0300 Ext. 396 eterino@applix.com top of page |
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