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Applix Executives Invest Over $1 Million in Company's StockPurchase of Over 250,000 Shares Demonstrates Commitment to the Future of ApplixWESTBORO, Mass.-Oct. 4, 2000--Applix, Inc. (NASDAQ:APLX - news; ``Applix'' or the ``Company''), a leading global provider of eBusiness solutions, announced today that its Senior Management team has purchased approximately 250,000 shares of Applix stock pursuant to the executive loan program established by the Company.Alan Goldsworthy, president and CEO stated, ``This clearly shows that the top executives at Applix are completely committed to the success of this organization. This signals Applix's executive team's fundamental belief in our core strategy - which is to be the leader in Demand Chain Management.'' The executives purchased stock directly from Applix, pursuant to the Company's 1994 Equity Incentive Plan, at a price of $4.375 per share. The executive loan plan requires that the executives must guarantee to pay back the amount of the loan with interest within five years. Goldsworthy continued, ``Both Applix and its executives continue to invest in the future of this company. We are further transitioning Applix to fully capitalize on the enormous growth opportunities in the CRM Analytics Market with our Demand Chain Management solution. This investment by the executive team, of over $1 million, is just another example of our belief in, and our overall commitment to, the future success of Applix.'' The Demand Chain Management market includes both CRM Analytics and Business Intelligence. Combined, this market is estimated by Datamonitor, Inc. to grow to over $12 billion by 2004. About Applix Applix, Inc. (NASDAQ:APLX - news), headquartered in Westboro, MA, is a global provider of eBusiness solutions including Internet-based customer relationship management, customer analytics and planning software, and interactive customer communities. As a single source of integrated solutions, Applix enables multi-national and multi-divisional eBusinesses to capture information from every corner of their extended enterprise -internal and external customers, partners and suppliers - to analyze, plan, measure and respond to changing customer requirements and business dynamics, all in real-time. With an innovative approach of combining its core solutions, iEnterprise (iCRM) and iTM1 (iPlanning), Applix aims to be the global leader of Demand Chain Management, providing the measurement and management of customer demand to drive profitable decision-making across the enterprise. Applix maintains offices in eight countries and has over 4,000 customers worldwide. For more information on Applix, please visit http://www.applix.com. Notes to Investors This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions; and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's Form 10-K for the year ended December 31, 1999, for a list of factors as discussed under ``Risk Factors.'' Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision that may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events. Editorial Contact: Edward Terino Applix 508-870-0300 Ext. 396 eterino@applix.com top of page |
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