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Applix and ALPNET Join Forces to Bring a Localized CRM Solution to Chinese and Korean MarketsNew Market Is the Largest on Earth with More Than 1.2 Billion ConsumersSALT LAKE CITY and WESTBORO, Mass., Oct. 4 -- ALPNET, Inc. (Nasdaq: AILP - news), a leading provider of multilingual information management and communications solutions to many of the Global 1000 companies, and Applix (Nasdaq: APLX - news) a global e- Business solutions provider, today announced that they are providing comprehensive localization of Applix Inc.'s iEnterprise release in the Chinese and Korean markets. ALPNET is localizing a comprehensive English-word base of software, documentation and help text for iEnterprise into both Chinese and Korean, with more detailed Chinese translation into both traditional and simplified character sets.``Our team of experts helps our clients enter and grow new markets in an ever-increasing variety of languages and cultures. ALPNET allows companies like Applix to fearlessly communicate in any market across the globe,'' said Jaap van der Meer, president and CEO of ALPNET. ``Applix has created a technology that leverages the global nature of the Internet, enabling users in several countries to quickly and easily access information through a browser. ALPNET, with full-fledged operations already established in both China and Korea, will complement and extend this technological breakthrough, delivering information and support in the local languages of both these rapidly growing markets.'' Applix iEnterprise is the first Internet-Based iCustomer Relationship Management (iCRM) solution that offers organizations the ability to manage and analyze customer data, as well as provide a collaborative solution that extends access of this data to customers, employees and partners. ALPNET's team of experts will apply the company's proprietary technology to localize iEnterprise to enable users in Korea and in Chinese-speaking markets to view and interact with iEnterprise in their own language. ``Removing the barriers of geography and language is one of the most critical factors in our globalization strategy,'' said Alan Goldsworthy, Applix's president and CEO. ``Our customers expect real-time access to information worldwide anytime and anywhere -- and this means delivering product and support materials in their own language. We have created a truly global technology with iEnterprise, and ALPNET will allow us to bring that technology to more than a billion people in the nations of China and Korea, making this among the largest consumer market on earth.'' About iEnterprise Applix offers iEnterprise suite of e-Business Customer Relationship Management (iCRM) software for customer service, sales, marketing and CRM analytics. These solutions enable users to drive profitable decisions across the entire demand chain by generating real-time analyses focusing on issues such as customer and product profitability, sales performance, customer segmentation, product planning and market pricing. iEnterprise's Web-based architecture includes a Web portal builder for deploying collaborative CRM-based applications to tens of thousands of customers, partners and employees using browser-based thin clients. Windows clients and disconnected-laptop clients are also supported. About Applix Applix, Inc. (Nasdaq: APLX - news), headquartered in Westboro, MA, is a global provider of e-Business solutions including Internet- based customer relationship management, customer analytics and planning software, and interactive customer communities. As a single source of integrated solutions, Applix enables multi-national and multi-divisional e-Businesses to capture information from every corner of their extended enterprise -- internal and external customers, partners and suppliers -- to analyze, plan, measure and respond to changing customer requirements and business dynamics, all in real-time. With an innovative approach of combining its core solutions, iEnterprise (iCRM) and iTM1 (iPlanning), Applix aims to be the global leader of Demand Chain Management, providing the measurement and management of customer demand to drive profitable decision-making across the enterprise. Applix maintains offices in eight countries and has over 4,000 customers worldwide. For more information on Applix, please visit http://www.applix.com. About ALPNET, Inc. ALPNET is one of the world's largest, publicly owned, dedicated suppliers of multilingual information services, with more than 650 employees working in 15 countries throughout Europe, Asia, North America and South America. ALPNET provides a comprehensive range of multilingual B2B solutions and information management (InfoCycle(TM)) consulting capabilities supporting the globalization of businesses in the Internet, information technology, automotive, telecommunications, electronics and financial markets. ALPNET's distinctive InfoCycle(TM) vision and supporting technologies help global companies reduce time-to-market and transform their information into a corporate reusable asset. Additional information about ALPNET is available at www.alpnet.com, and an investor package can be obtained by contacting Jose Castaneda in our investor relations department at +1 888-292-2819 or +1 303-292-1501, or by e-mailing us at investors@alpnet.com. Editorial Contact: Larry Fournier Applix 508 870 0300 ext. 316 lfournier@applix.com top of page |
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