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Competitive Companies Invest in Optimizing Business Processes During Tough Economy

Applix Announces New Customers, Repeat Business & Partnership Deals

WESTBORO, Mass.--Aug. 13, 2001--Applix, Inc., (NASDAQ: APLX - news), a leading provider of customer analytics, CRM and business planning software, reports it has continued to earn new customers, repeat business and new partnership deals, albeit at a slower pace due to the tough economy.

``During periods of economic slowdown, most competitive companies concentrate on optimizing their business processes. With adaptable Applix software solutions, businesses can achieve good, solid analysis of their customer data and enhance their decision-making quickly and painlessly,'' said Alan Goldsworthy, Applix President and CEO.
Applix's new corporate customers include American, European and Australian companies in a range of industries, from aerospace and financial services to consumer packaged goods. Following is a list of companies that have chosen an Applix solution during 2001. Financial terms are not disclosed.

Allianz Capital Partner
AMP Strategic Sourcing
Berkley Underwriting
BNS Group
Byvan
Dynergy
Empire Forster
GE Commercial
General Mills
Gebrueder Weiss
iCall
Mueller Weingarten
Network Dynamics
Otto-Bock Healthcare GmbH
Phillips Fox
Redfern Integrated Optics
Sagent
Siemens Transportation Systems
Standard & Poors
Southern Co. Energy Marketing
Stadtwerke Muenster
TecCom GmbH
Visaer, Inc.

In addition, significant repeat business was generated by many existing Applix customers, including Benetton, Bristol Myers Squibb, CareCentric, EDS, Food Lion, GAF, Hewlett Packard, IDS, Lockheed Martin, Merrill Lynch, Novartis, Pharmacia & Upjohn, Trend Micro and Virgin Atlantic Airways.
New Partnership Deals
Applix also established new partnerships with:

· Alcatel, a world leader in the high-speed access and optical transport market. Alcatel is a major player in the area of telecommunications and the Internet. The e-business division of Alcatel provides CRM solutions based on Applix iEnterprise in the Austrian market. · http://www.alcatel.com

· SerCon GmbH is one of the largest single-source providers for IT consulting and services in Germany. A customer-oriented organization, SerCon provides complete innovative consultation with industry and technology expertise. By delivering superior solutions based on Applix iTM1 and Applix iEnterprise, SerCon helps companies with strategy and management, IT design and implementation, analysis and planning, and service and support.

· Stratature enables complex enterprises to realize their strategic vision by delivering intuitive, powerful and cost-effective solutions for budgeting, forecasting, modeling, analysis and reporting. Stratature combines Applix iTM1 with proven, rapid development methodology to provide measurable improvements in operational efficiency, accuracy and accessibility of information, and deep insight into business performance. · http://www.stratature.com

Applix's adaptable and scalable solutions appeal to companies that realize the fastest way to return on investment (ROI) is with highly adaptable and scalable solutions that strengthen customer acquisition and retention, improve data analysis and optimize tactical and strategic decision making. To find out more about achieving ROI from customer analytics, see the Aberdeen Group's review of an Applix implementation on http://www.applix.com

About Applix, Inc.
Applix (NASDAQ:APLX - news) is a leading global provider of CRM, customer analytic and business planning software that rapidly transforms information into knowledge -- enabling companies to obtain and retain customers through better decision-making. Applix captures information from every corner of a company's extended enterprise, including internal and external customers, financial operations, partners and suppliers. Its flexible, scalable products adapt to companies' unique and competitive business processes and provide real-time analysis, planning, measurement and response to changing customer requirements and business dynamics. Headquartered in Westboro, MA, Applix has offices in eight countries and more than 4,000 customers worldwide. For more information, visit http://www.applix.com

Notes to Investors:
This press release contains certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially. Specifically, comments related to the demand for, revenue from and acceptance of the Company's products and the Company's position in the markets, may be considered forward-looking and subject to a number of risks and uncertainties, including but not limited to: the rate of growth in market demand for the products; the acceptance of the Company's products; intense competitive conditions; rapid technological change; frequent new product introductions and evolving domestic and international standards, which may render existing products and services obsolete. Refer to the Company's Form 10-K for the year ended December 31, 2000 for a list of factors as discussed under ``Risk Factors''. Applix does not undertake - and specifically declines any obligation - to publicly release the result of any revision which may be made to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of anticipated or unanticipated events. All trademarks, registered trademarks, and service marks are property of their respective owners.


 
Editorial Contact:
Edward Terino
Applix
508-870-0300 Ext. 396
eterino@applix.com
 
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