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Applix Partners with Scribe to Provide Fast, Seamless Integration to Legacy Enterprise SoftwareWESTBORO, Mass.--July 30, 2001--Applix, Inc., (NASDAQ: APLX ), a CRM, analytics and business planning software provider, today announced a global alliance with Scribe Software Corporation to leverage its Demand Chain Collaboration technology for seamless integration between Applix iCRM software and ERP applications, such as SAP, J.D. Edwards, Great Plains, Solomon, Oracle Financials, Lawson and PeopleSoft. Applix customers will have fast, flexible CRM solutions that capture information from every corner of their extended enterprise, enabling real-time response to changing customer and business dynamics. ``True customer relationship management is realized by utilizing information across the extended enterprise. Often, companies spend too much time and money customizing integration with legacy systems, such as ERP and financial applications,'' said David Golan, Applix Vice President of Product Marketing. ``With Scribe's Demand Chain Collaboration technology, Applix CRM customers can easily and continually collaborate without manual intervention - which means they need fewer resources to build and maintain a leading edge enterprise-wide CRM system.'' ``Accessing, evaluating and integrating customized enterprise applications into a single `customer facing' window is a time-consuming and expensive process,'' said Peter Chase, Executive Vice President and co-founder of Scribe Software. ``We're excited to provide Applix customers with technology to enhance access to mission-critical information.'' About Scribe Software Scribe Software Corporation provides Demand Chain Collaboration Solutions for the business-to-business market that improve the way companies collaborate with business partners, resellers, and other affiliates to increase customer satisfaction. Scribe's solutions are designed to support the network of direct and indirect marketing, sales, and service professionals that provide businesses with capabilities to get, keep, and grow profitable customer relationships. Scribe customers, including Microsoft, Kodak, and Lucent, have gained competitive advantage by increasing revenue, reducing costs, improving partner loyalty, and increasing customer satisfaction. Founded in 1996, Scribe is a privately held corporation headquartered in Bedford, New Hampshire. For more information, please visit http://www.scribesoft.com. About Applix Applix, Inc., (NASDAQ:APLX - news) is a leading global provider of customer analytics and business planning software that rapidly transforms information into knowledge -- enabling companies to obtain and retain customers through better decision-making. Applix captures information from every corner of a company's extended enterprise, including internal and external customers, financial operations, partners and suppliers. Its flexible, scalable products adapt to companies' unique and competitive business processes and provide real-time analysis, planning, measurement and response to changing customer requirements and business dynamics. Applix is pioneer of Demand Chain Management and one of the world's only single source providers of CRM, customer analytics and business planning. Headquartered in Westboro, MA, Applix has offices in eight countries and more than 4,000 customers worldwide. For more information, visit http://www.applix.com. Editorial Contact: Edward Terino Applix 508-870-0300 Ext. 396 eterino@applix.com top of page |
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