ST. LOUIS, Nov. 25 -- Cellcom, the leading mobile provider in Israel, and Amdocs (Company
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Studies), the world's leading provider of billing and CRM products and services for true, integrated customer management, today announced that Cellcom has successfully implemented the Amdocs Partner Relationship Management (PRM) product. Amdocs PRM provides Cellcom with the unique advantage of convergent support for content, commerce and inter-carrier partnerships, decreasing cost of ownership and driving higher profitability. The Amdocs PRM project at Cellcom follows the Amdocs implementation for end-to-end billing support for both Cellcom's TDMA and GSM networks.
"When looking for a partner relationship management system for emerging content and commerce services, we found Amdocs PRM to be the strategic product of choice," said Doron Pelach, Director of Customer Care & Billing at Cellcom. "Amdocs PRM gives us the flexibility to support our commitment to propel customer service to new heights for an enriched and total customer experience."
Amdocs PRM provides unmatched performance capabilities and carrier-grade flexibility and scalability to help maintain Cellcom's unprecedented growth rate in a highly competitive business environment. Highly configurable for rapid implementation, Amdocs PRM also provides Cellcom with pre-configured local language and currency support.
"Amdocs PRM helps operators secure subscriber loyalty and differentiate," said Michael Couture, Vice President of Marketing at Amdocs. "We pride ourselves in offering a comprehensive products and services portfolio tuned to our customers' needs, with minimal implementation risk and a proven return on investment. Cellcom's choice of our PRM product is further proof of the effectiveness of our broad offering strategy."
About Amdocs PRM
Amdocs PRM (Partner Relationship Management) manages billing and revenue settlement agreements between partners. Production-proven worldwide, Amdocs PRM allows leading communications service providers to implement innovative business models and maximize profits from partnerships. From the business agreement through rating, invoicing, payment exchange and reconciliation, Amdocs PRM spans the entire lifecycle of partner settlement. Amdocs PRM supports all types of business agreements, enabling convergent support for content, commerce and inter-carrier partners. A highly configurable system architecture ensures rapid deployment and provides the carrier-grade power to support market leaders.
About Amdocs
Amdocs combines innovative software products and services with deep business knowledge to deliver true, integrated customer management to the world's leading services companies. Our best-in-class billing and CRM products seamlessly link all customer-facing business processes -- marketing, sales, ordering, delivery, fulfillment, billing, settlement, service, support, and analytics -- resulting in stronger, more profitable customer relationships. Amdocs enables its customers to implement their business strategy with rapid return on investment, lower total cost of ownership and improved operational efficiencies. For more information, visit Amdocs at www.amdocs.com.
About Cellcom
Cellcom Israel Ltd. is the leading wireless communications provider in Israel. Launched in December 1994, Cellcom was the second operator in the Israeli cellular market. Cellcom has experienced an unprecedented growth rate by worldwide standards and now its nationwide network traffic is among the busiest in the world. Cellcom Israel is owned by an international consortium whose members include BellSouth Corp., the Brazilian Safra Group, and Discount Israel Corp. For more information visit our Web site at www.cellcom.co.il
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