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AIM technology Joins CRMAdvocate Industry InitiativePHOENIX, AZ (October 17, 2002) – AIM technology, an enterprise analytics application provider for the contact center, today announced that it has joined CRMAdvocate, an association of more than 30 leading customer relationship management (CRM) organizations.Through its participation in the CRMAdvocate program, AIM technology will work with industry leaders and program members to address key issues surrounding technology innovations – such as AIM’s contact center analytic solutions – as well as features, white papers, online seminars and other content focused on the developing trends in measuring effectiveness of CRM strategies and contact center effectiveness. Designed to help organizations develop and optimize their CRM initiatives to achieve heightened service and quality customer experiences, the CRMAdvocate program is an evolving knowledge base accessible at www.crmadvocate.com. CRMAdvocate solution providers are required to meet a variety of criteria for participation in the association, including a demonstrated commitment to success, industry education and expertise, implementation quality and collaboration, and references. Members include organizations representing the analyst community, associations, publications, Web destinations and event producers. CRMAdvocate participants include Aberdeen Group, AMR Research, Gartner, GIGA Information Group, IDC, Meta Group and Yankee Group; AFSMI, CCNG and Help Desk 2000; publications such as Customer Interface, Integrated Solutions and CRM Magazine; RealMarket and SearchCRM; and Advanstar, DCI and CMP Media. “Today's gold standard for confidence and credibility is prior success and proven ROI for CRM and contact center strategies. CRM analytics is key to sound business practices, specifically measuring contact center effectiveness. Without analytics how does one measure ROI?” said Gary Lemke, president and founder of RealMarket and a CRMAdvocate advisor.” “We are excited to participate in the CRMAdvocate program. As companies look to leverage the investment made in their CRM initiatives, this network provides a way for us to share the benefits our customers have seen by gaining a better understanding of what makes their contact centers successful and how analytics can improve contact center and organizational effectiveness,” said Michelle Diedrich vice president of worldwide marketing for AIM technology. About CRMAdvocate CRMAdvocate is the worldwide source for CRM success where buyers can find hundreds of documented CRM implementations as demonstrated by success stories, case studies and published articles that can be searched and sorted by industry segment, application, solution provider and/or geography. CRMAdvocate also serves as the “TV Guide” of CRM Web casts with the most complete listing of CRM Web casts. All information is syndicated (free of charge) to other Web destinations, including associations, publications, events and portals. In addition, a weekly electronic magazine (CRMAdvocate Weekly) highlights new success stories and case studies, as well as upcoming Web casts. CRMAdvocate is supported by more than 30 organizations, including leading CRM solution providers, industry analysts, Web destinations, associations, publications, event producers and awards programs. The program represents a group of forward-thinking individuals who, along with their companies, share a commitment to help grow and mature the market through leadership in education and research. In short, the CRMAdvocate program seeks to create a more receptive and larger market for CRM solutions by focusing on case studies, success stories and best-in-breed CRM strategies. For more information, visit www.crmadvocate.com. AIM technology Solutions The AIM solution suite, along with AIM technology’s Accelerated Solutions Approach is designed to allow rapid development of strategic, enterprise-wide, cost effective analytical applications that are easy to use and focused on a common business segment. This methodology produces an application that is flexible and adaptable to your unique requirements. AIMCall allows you to measure in real time all facets of your organization without separate reporting tools for customer service, sales and collection. The data warehouse architecture allows you to easily identify key performance trends across time, personnel and different work groups. In addition to AIMCall, other applications include AIMPlan and AIMScore. AIMPlan is a unique contact center campaign management and resource planning application that allows the user to model any number of campaigns and to plan the human resources that will be needed to ensure that the campaigns meet their service level targets. AIMScore allows managers to effectively manage individuals over time by setting objectives and targets and then managing their training and development programs in order to meet goals. AIMScore allows consistent, effective management of business objectives across the enterprise. About AIM technology AIM technology delivers enterprise analytic applications for strategic business decisions. AIM technology’s solutions provide unique business intelligence from multiple data sources for increased profitability, performance management and efficiency. For more information, visit the company web site at www.aimtechnology.com Editorial Contact: Michelle Diedrich AIM technology 408-267-0393 michelle_diedrich@aimtechnology.com top of page |
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