|
Press Release |
|||
|
1to1® Innovator Awards Put Top Ten Companies in CRM Limelight1to1® Magazine, INSIDE 1to1® and Peppers and Rogers Group Announce Winners of the First Annual Awards ProgramNorwalk, CT. December 10, 2001. Ten diverse global companies, noted for their outstanding, customer-driven business solutions have been chosen as the inaugural recipients of Peppers and Rogers Group’s 1to1 Innovator Awards. Sponsored by 1to1 Magazine and INSIDE 1to1, the strategy consulting firm’s renowned publications, the 1to1 Innovator Awards program showcases leading companies that have applied a dynamic one-to-one strategy, with the goal of delivering clear and quantifiable customer benefits.“CRM is one of the most mis-understood business practices today,” said Lynn Dougherty, Executive Editor of 1to1 Magazine. “Often perceived as plug-in technology, companies are frequently disappointed that their CRM investments don’t pay off. But the companies that distinguish CRM as a successful integration of strategy, technology, training and culture change will be rewarded with loyal, satisfied customers. We created these special awards to honor companies that have set in motion the most innovative and dynamic customer-driven solutions.” “The winners of the 1to1 Innovator Awards recognized from the outset that CRM cannot be installed, but must instead be adopted,” adds Martha Rogers, Ph.D., partner of Peppers and Rogers Group. “These companies are winners not because they have used new technology to do faster and more efficiently what they had been doing, but because they had the vision and a focused approach to learn to compete in an entirely new dimension—the customer dimension.” Nominated companies cut across all vertical sectors, both consumer and B2B, and included both online and offline initiatives. Chosen by Peppers and Rogers Group’s Editorial Board from a pool of over 50 nominations based on the depth, creativity and measurability of their CRM efforts, the winning companies, in alphabetical order, are: Advanced Micro Devices (computer technology firm); Honeywell (Bendix/King.com e-business portal); Boise Cascade Office Products; Green Hills Farms (independent food retailer); Hewlett-Packard; Jaguar Cars; Lowe’s Home Improvement Warehouse; Sigma Aldrich (chemical manufacturer); Sprint; and Tesco (leading UK food retailer). The 1to1 Innovators and their stories will be featured in the November/December issue of 1to1 Magazine and the December 10th issue of INSIDE 1to1, as well as on Peppers and Rogers Group’s Web site, 1to1.com. About Peppers and Rogers Group Publications 1to1 Magazine and INSIDE 1to1 are written for key executives who develop and implement customer-based strategies. The publications have become the trusted source for intelligence, trends and case studies about one-to-one initiatives and the technologies that enable them worldwide. About Peppers and Rogers Group Founded in 1993 by Don Peppers and Martha Rogers, Ph.D., Peppers and Rogers Group is a management consulting firm recognized as the world's leading authority on customer-based business strategy. The company is dedicated to helping enterprises identify differences within the customer base and to use that knowledge to gain a competitive advantage. Recognized in 2001 by the World Technology Network as having played a significant role in developing the field of CRM, Don Peppers and Martha Rogers, Ph.D. are the co- authors of the revolutionary The One To One Future and a series of business books that further develop the unique one-to-one methodology espoused by their firm. Peppers and Rogers Group is headquartered in Norwalk, Connecticut with a domestic and international network of 14 offices. The firm maintains a global client list that includes BEA Systems, Bayer Corporation, Bentley Systems, Boise Cascade Office Products, Ford Motor Company, Hewlett Packard, Jaguar Cars, Lifeway Christian Resources, Lowe’s, The United States Postal Service,Wolters Kluwer, Verizon and Volvo. For more information about Peppers and Rogers Group, visit www.1to1.com. Editorial Contact: Kathryn Kavicky Peppers and Rogers Group 203-642-5121 kkavicky@1to1.com top of page |
|||