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Teradata to Offer Peppers and Rogers Group Consulting Services as Part of CRM ImplementationDAYTON, Ohio, Oct. 17 / -- Teradata, a division of NCR Corporation (NYSE: NCR - news), announced today that Peppers and Rogers Group, the renowned management consulting firm that specializes in customer-based business strategies, will provide its consulting offerings as part of the Teradata customer relationship management (CRM) division's implementation services.``In this new economy, it has become of the utmost importance to companies to see maximum business benefit in the shortest amount of time,'' said Peter Heffring, president of the Teradata CRM division. ``By combining our best-of- breed analytical CRM solution with the CRM knowledge and consulting expertise of Peppers and Rogers Group, we can offer companies the tools they need to achieve the quickest path to return on their investment.'' Peppers and Rogers Group will provide strategic support for any Teradata customer or prospect who has concerns regarding return-on-investment (ROI), ease of adoption, CRM-readiness or simply wants to jump-start an existing CRM implementation effort. ``A focused strategy is key to implementation success,'' says Martha Rogers, Ph.D., partner, Peppers and Rogers Group, and adjunct professor of the Fuqua School of Business, Duke University. ``Numerous CRM implementations don't deliver the ROI their supporters had hoped for. At many companies, this failure is blamed on the technology, but the real culprit is a failure to align business processes with CRM capabilities. For CRM to pay off, a company must be ready to integrate its many silos, and to change culture, organization, metrics of success and compensation. The role Peppers and Rogers Group plays is to help a company get the most out of its investment with an enterprise-wide approach that focuses on quickly using the technology to build stronger, more valuable relationships with customers.'' About Peppers and Rogers Group Peppers and Rogers Group is a management consulting firm dedicated to helping build and execute high-impact customer-based business strategies. The firm assists clients in the operational implementation of their customer relationship initiatives; offers training and e-learning programs, research studies, workshops and keynote presentations; and helps clients locate and evaluate CRM professionals through its 1to1® Executive Search subsidiary. Peppers and Rogers Group's advertising- supported newsletters and magazines reach more than 250,000 CRM professionals around the world. The firm maintains 17 offices worldwide with a global client list that includes companies in the automotive, computer, consumer goods, e-commerce, financial services, healthcare, IT, media, retail, telecommunications, and travel industries. For more information, visit www.1to1.com . About Teradata Division Teradata, a division of NCR Corporation, offers powerful analytical solutions that help businesses drive growth. Teradata solutions include the Teradata database, and analytical applications for customer relationship management, operations and financial management, business performance management and e-business. To learn more about Teradata Division and its solutions, go to http://www.Teradata.com . About NCR Corporation NCR Corporation (NYSE: NCR - news) is a leader in providing Relationship Technology(TM) solutions to customers worldwide. NCR's Relationship Technology solutions include the Teradata® database and analytical applications such as customer relationship management (CRM) and demand chain management, store automation systems and automated teller machines (ATMs). The company's business solutions are built on the foundation of its long- established industry knowledge and consulting expertise, value-adding software, global customer support services, a complete line of consumable and media products, and leading edge hardware technology. NCR employs 33,300 in more than 100 countries, and is a component stock of the Standard & Poor's 500 Index. More information about NCR and its solutions may be found at www.ncr.com . NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries. Editorial Contact: Kathryn Kavicky Peppers and Rogers Group 203-642-5307 kkavicky@1to1.com top of page |
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