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BroadVision Technology is Top Choice to Power Peppers and Rogers Group Personalized Website

One-to-One Strategy Firm Uses BroadVision Platform to Deliver Highly Customized User Experience

REDWOOD CITY, Calif.--Oct. 15, 2001-- BroadVision, Inc. (Nasdaq:BVSN - news), the leading provider of enterprise self-service applications, today announced that Peppers and Rogers Group, the management consulting firm that specializes in one-to-one customer-based business strategies, has launched a newly designed and technically sophisticated version of their website, www.1to1.com. The firm chose BroadVision® technology to help develop a dramatically improved site that actively demonstrates how one-to-one functionality provides greater value to customers.

``The Web is a powerful tool, perfect for the application of one-to-one personalization strategies and tactics,'' said Steve Skinner, president and CEO of Peppers and Rogers Group. ``So, it's critical that our own Web site communicate our personal vision and be representative of the unique relationship building methodology that positions us as a leader in the CRM arena. The redesign of the Peppers and Rogers Group Web site puts one-to-one functionality front and center, allowing us to offer different content to different users based on their needs and value to us.''

Through the application of BroadVision's personalization technology software, BroadVision's suite of enterprise self-service applications, Peppers and Rogers Group has re- created www.1to1.com as a ``virtual consultant,'' content-rich, personalized site that differentiates customer treatment based on the user's needs and values. The site is designed to function as an educational resource of information in the CRM space, as well as a personalized forum enabling the one-to-one strategy firm to build more intimate relationships with their own current and potential clients.

``We are thrilled that Peppers and Rogers Group uses our software to power their site, putting true one-to-one strategies into practice,'' said Chris Grejtak, chief marketing officer for BroadVision. ``BroadVision's industry-leading one-to-one personalization technology goes hand in hand with the ideology of Peppers and Rogers Group, thought leaders in the field of CRM. As Peppers and Rogers Group continues to expand on their business deliverables, we are looking forward to helping them meet the expected site traffic demands.''

Hosted by XOR, the Peppers and Rogers Group site also serves as a key marketing tool for the firm. Originally launched in 1994 and relaunched with the preliminary framework for this newer, personalized site in January 2001, www.1to1.com has evolved into a lead generator as well as an educational and brand building vehicle. Currently accessed by 70,000 unique users per month, the site's upgraded BroadVision One-To-One® personalization features demonstrate the elements of Peppers and Rogers Group IDIC methodology and provide real-time customer targeting capabilities that allow the site to change behavior based on the status and value of the user.

``Tell us your business challenges, and we can tailor our educational, learning and marketing strategies specifically to your needs,'' explained Marjorie Chimes, vice president of Marketing and Web Development for Peppers and Rogers Group. ``We can even create personalized content to users who have not registered. Just tell us what topic you are interested in or take a click through tour of our site, and we will be able to deliver targeted content based on your search preferences.''

Based on each user's unique, personal profile, registered visitors have access to the firm's publishing properties, archived articles and research studies, white papers and other reports as well as diverse CRM content made accessible through a variety of online information services and content partners. Content providers facilitate interaction among users through services such as ``Ask The Experts,'' a Peppers and Rogers Group exclusive that provides free advice and analysis on CRM and one-to-one issues from their own consultants and other specialists. Answers created during this process join the content archives and are able to be searched by the cross-content matching engine. Additional services include a wide range of relevant text and multimedia CRM content sources, personalized user event calendars, case histories and subscription access to Peppers and Rogers Group online newsletter and other publications.

For more information or to visit the site, go to www.1to1.com.

About Peppers and Rogers Group

Peppers and Rogers Group is a management consulting firm dedicated to helping build and execute high-impact customer-based business strategies. The firm assists clients in the operational implementation of their customer relationship initiatives; offers training and e-learning programs, research studies, workshops and keynote presentations; and helps clients locate and evaluate CRM professionals through its 1to1® Executive Search subsidiary. Peppers and Rogers Group's advertising- supported newsletters and magazines reach more than 250,000 CRM professionals around the world. As the globally recognized thought-leader in customer-focused strategy, Peppers and Rogers Group is headquartered in Norwalk, Conn., operates 16 offices world wide with a client list that includes Fortune 500 companies in the automotive, telecommunications, retail, pharmaceutical, healthcare and office products industries.

About BroadVision

BroadVision's (Nasdaq:BVSN - news; Neuer Markt:BDN) enterprise self-service applications create immediate business value by transforming the way organizations do business -- moving relationships to a personalized, self-service model that enhances growth, reduces costs and improves productivity. Leading global companies use BroadVision to power their enterprise self-service initiatives -- using the web and wireless devices to unify and extend an enterprise's applications, information and business processes to serve its employees, partners and customers in a personalized and collaborative way.

For more information about BroadVision, Inc., call 650/261-5100, email info@broadvision.com or visit www.broadvision.com.

Note to Editors: BroadVision and BroadVision One-To-One are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries.


 
Editorial Contact:
Kathryn Kavicky
Peppers and Rogers Group
203-642-5307
kkavicky@1to1.com
 
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