Jim Sterne
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 Jim Sterne Author, Speaker, Consultant Target Marketing jsterne@targeting.com +1 805-965-3184 |
Jim Sterne has spent more than 15
years selling and marketing technical
products. He began his career as a
professional explainer, helping people
understand Visicalc at a time when
"personal computer" was an
oxymoron. He successfully described
sales order processing systems to
people using hand-cranked
tabulators. He was at the forefront of the Computer Aided
Software Engineering (CASE) tool revolution and has clarified
the salient points of object-oriented programming to software
engineers across the country.
Since 1994, Jim Sterne has devoted all of his attention to the Internet as a marketing medium. His insight and currency are assured by his experience as a founding partner of a regional Internet access provider and his activities as a consultant to some of the world's largest companies and innovative start-ups. On Monday, September 27, 1993, the National Center for Supercomputing Applications (NCSA) released the first public version of its graphical World Wide Web browser, Mosaic. On Tuesday, September 27, 1994, Jim Sterne launched the world's first "Marketing on the Internet" seminar series. This eight-city tour introduced the United States to the possibilities of using the Internet for advertising, marketing, sales, and customer service. In November, 1995, Jim Sterne's book, "World Wide Web Marketing," was published by John Wiley & Sons and his second book, "Customer Service on the Internet," was published in October, 1996. His third tome: "What Makes People Click, Advertising on the Internet," was released in September, 1997 and the completely revised second edition of "World Wide Web Marketing" hit the streets in November, 1998. Jim Sterne has presented his unique perspective on Internet marketing at conferences around the world, and has lectured at the University of California, Stanford University, and MIT. Jim Sterne stays active as a public speaker and as a consultant, helping each client set Internet marketing goals and determine customer relationship strategies. |
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