Biography
 Joel Book Director of CRM Strategy and Consulting www.primeresponse.com jbook@primeresponse.com 608-364-0083 |
Joel Book is highly regarded as speaker, writer and consultant on the subject of Customer Relationship Management (CRM). As Director of CRM Strategy and Consulting for PrimeResponse, Joel provides strategic direction and leadership for PrimeResponse client organizations for development and implementation of integrated relationship marketing solutions. PrimeResponse software is used by more than 90 clients worldwide including 1-800 flowers.com, E*TRADE, CSFBdirect, Chase Manhattan Bank, The Royal Bank of Scotland, British Telecom, Deutsche Bank, CIBC and Texas Instruments. With more than 25 years of experience in strategic database marketing, Joel has worked with clients in financial services, software, consumer goods, publishing, and chemicals industries to develop and implement technology-enabled solutions for customer development and relationship management . He is a frequent speaker at national marketing conferences and articles by Book have appeared in iMarketing News, DM News, DIRECT, and CRM magazine. Joel is a 1976 graduate of the University of Illinois, a member of the Direct Marketing Association and the Association for Interactive Marketing. |