Biography
 Greg Colley President and CEO Clear Technologies |
When Greg Colley discusses Customer Relationship Management (CRM) for mid-size companies, he speaks from experience. Colley founded Clear Technologies in 1993 after a successful executive career at enterprise software giant J.D. Edwards. Building a networking and systems integrator business from the ground up, he suffered the dilemma of mid-market companies firsthand. Few software companies target the middle market, leaving a gulf in the enterprise technology solutions available to them. His strategy to fill that void is C2 CRM, a modular software package designed with 10 years of direct feedback from the mid-size businesses Clear serves. In 2002, he negotiated an alliance agreement with strategic business partner IBM to make C2 one of the cornerstones of Big Blue’s strategy to capture greater market share in the small to mid-size business (SMB) CRM segment. A featured speaker in IBM’s monthly CRM Webinar series, Colley urges mid-market firms and the vendors who sell them technology to remember “Customer Relationship Management isn’t software — it’s a business philosophy.”
Colley earned a business degree from the University of Michigan. Before “settling down” into his business career, he played in a touring rock band. He still dabbles in music today. |