Advocate Biography
Erin Kinikin
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Erin Kinikin
VP and ResearchDirector
Giga Information Group
Contact Erin Kinikin
Erin Kinikin is an analyst covering customer relationship management (CRM), where she focuses on the applications and business processes necessary to get, keep and grow customer relationships. Major areas include customer support and service (CSS), sales force automation (SFA) and enterprise marketing automation (EMA), as well as customer analysis.

Erin brings 14 years of experience in sales, marketing and customer service, including eight years of sales and sales support and six years of high technology marketing. Prior to joining Giga Information Group, Erin defined and launched a suite of analytic applications focused on CRM as senior director of product marketing for Broadbase Information Systems. She has also held director-level product marketing and management positions at Informix and Sybase. Erin started her career at IBM, where she worked with Fortune 500 companies to define, deliver and manage customer and retail applications.

Erin earned a B.A. in computer science from the University of California, Berkeley.

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