Biography
 Denis Pombriant VP and Research Director Aberdeen Group CRM |
Denis R. Pombriant focuses on sales and sales automation in customer relationship management (CRM) and provides analysis and assessment of software and services involved in sales and sales methods through direct channels. His expertise is with sales tools, sales methods, and application service provider (ASP) delivery models.
Current Research Pombriant is the primary author of several reports that examine the evolving role of CRM in business. His latest report, CRM Spending and Satisfaction, focuses on trends in CRM. Additional Aberdeen Perspectives further analyze the findings in this report. Also to be published in Q1 2003, What Works: Ten Significant CRM Implementations of 2002, is a collection of case studies that document successful CRM implementations. This is the third year that the CRM practice has published a report on best practices in CRM. Pombriant is also the author of numerous Aberdeen publications on the influence of the ASP model on CRM, architecture requirements for future CRM systems, and best practices in selling with CRM applications. In addition, Pombriant has published articles in trade publications on selling, sales methods, and CRM-ASP. He is frequently quoted in CRMDaily.com, Line56.com, ComputerWorld, Executive Technology, InformationWeek, and The Wall Street Journal. Experience Pombriant has spent 20 years in high technology concentrating in marketing and sales. During that time, he has sold products, organized and run sales and marketing organizations, and brought products to market. He is a student of sales methodologies and is familiar with many of the popular methods in use today including Strategic Selling and Solution Selling. Education Pombriant holds a BA in English from The College of the Holy Cross. |