Biography
 Don Peppers Founder www.1to1.com don.peppers@1to1.com 203-642-5121 |
Don is the acclaimed co-author, with Martha Rogers, Ph.D., of several highly
acclaimed business books on the subject of Customer Relationship Management
(CRM). The One to One Future (1993) coined the phrase "one to one
marketing," and Enterprise One to One (1997) showed how CRM strategies and
interactive marketing should be applied differently in different business
situations. The One to One Fieldbook, co-authored with Bob Dorf (former
president of Peppers and Rogers Group), was released in January 1999, and is
a virtual "practice guide" for CRM implementations. Their fourth book, The
One to One Manager, published in October 1999, is the first in a new series
of corporate case histories documenting one-to-one strategies and
implementation. One to One B2B will be the next book in the series,
published in 2001.
Don is a partner at Peppers and Rogers Group, a management consulting firm with offices throughout the United States as well as in Europe, Latin America, and South Africa. Clients include Ford Motor Company, Hewlett-Packard, Wolters-Kluwer, Scottish Power, E-Trade, Oracle, KPMG, BroadVision, Epiphany, Agilent, Novartis, Unilever, and other companies on five continents. Prior to marketing and advertising, Don worked as an economist in the oil business and as the director of accounting for a regional airline. He holds a Bachelor's Degree in astronautical engineering from the U.S. Air Force Academy, and a Master's Degree in public affairs from Princeton University's Woodrow Wilson School. He and his wife, Pamela Devenney, formerly a professional photographer and television commercial producer, live in Connecticut with their five children. |