
Barry Trailer
Vice President,
Strategic Initiatives
GoldMine Software Corporation
Barry.Trailer@goldmine.com
+1 719.532.7426
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As the
Vice President, Strategic Initiatives, Barry works closely with
GoldMine’s Solutions Partners and the internal sales, customer
support and marketing teams in both the Customer Relationship
Management (CRM) and HEAT Divisions to develop a unified, consistent
"Return on Investment" business story. Additionally, Barry
acts as the Company's official ambassador to help the public
relations team spread the message and news about GoldMine to key
trade research analysts and the media. Formerly the Vice President,
North American Sales for GoldMine, Barry, joined GoldMine in
December 1999 following the acquisition of SalesWare.
With more than 13 years experience in Sales and Marketing for the
High Technology industry, Barry has been recognized as one of the
leading sales force automation (SFA) and CRM visionaries. From 1994
to 1999, Barry was consistently chosen to provide keynotes at each
of DCI's Field & Sales Automation Conferences. His writing
background includes writing a monthly column as a Contributing
Editor to "Sales & Field Force “Automation" magazine
since it premiered in March '97 and serving as a panel expert on
sales process for Microsoft's "Virtual Chat Room" and as a
judge for Microsoft's prestigious "Industry Solution
Awards."
Barry has served on numerous boards including the American Heart
Association, Ming Quong Children’s Center, the American Society of
Civil Engineers (President, Santa Clara County Branch) and the
Society of American Military Engineers. He graduated from San
Francisco State University with a Bachelor’s degree in Engineering
and is a Registered Civil Engineer in California.
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