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 Guy Creese Research Director - Internet Analytics Aberdeen Group |  Jay Henderson Sr. Product Manager - Web Analytics , SPSS, Inc. |
The promise of the Web is that it can bring companies closer to their customers. And no other channel offers such a precise, reliable source of customer behavior data. But Web data has very little value in its raw state. Today, top companies are using the power of predictive Web analytics to gain meaningful, business-focused information from their Web data. In this Webcast, learn how companies like FT.com (Financial Times) and others are employing predictive Web analytics to automatically discover visitor segments, detect the most significant path sequences, understand content and product affinities and predict likelihood to respond, convert, or churn.
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