"Actionable Customer Intelligence "
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Nelle Schantz
Program Director,
CRM
SAS Institute

Cyrus Golker
CXO, Business Intelligence,
Data Warehousing
Sun Microsystems
Data is not intelligence. Intelligence is not necessarily action. Many enterprises find it difficult to quickly transform their raw data into meaningful business intelligence (BI) to support the needs of the "real-time" enterprise driven by demanding customers. Learn how actionable customer intelligence can help you gain competitive advantage through risk management, rapid deployment and lower cost of ownership.
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