"Actionable Customer Intelligence
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Nelle Schantz Program Director, CRM SAS Institute
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Cyrus Golker CXO, Business Intelligence, Data Warehousing Sun Microsystems
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Data is not intelligence. Intelligence is not necessarily action. Many enterprises find it difficult to quickly transform their raw data into meaningful business intelligence (BI) to support the needs of the "real-time" enterprise driven by demanding customers. Learn how actionable customer intelligence can help you gain competitive advantage through risk management, rapid deployment and lower cost of ownership.

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