CRM Expert's Corner

Expert's Corner

Gary Lemke
President
RealMarket
glemke@realmarket.com

As Seen in CUSTOMER Support Management magazine - August 2001 issue.

There are Trends Behind Them Thar Hills...

PeopleSoft's Big Announcement and what it really meant.

Now is the time to create your own set of competition-crushing strategies that utilize universal access, embedded analytics, interoperability, and minimized customizations.

If you've been reading this column each month, you know that I usually discuss trends and issues, and don't ordinarily focus on any single vendor, unless there is a larger issue looming behind the company and its goings-on. Such is the case here, and we begin with what, ostensibly, looks like a commentary on PeopleSoft and its position in the CRM marketplace. But stay with me here; there's a commentary on important trends, lurking behind these initial paragraphs...

FULL ARTICLE

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