The RealMarket Mission
RealMarket seeks to accelerate the
acceptance of CRM solutions through education, awareness and
example. RealMarket research helps
organizations tackling the customer relationship challenge by recognizing the
inter-relationship of:
- CRM (unified sales, service and marketing),
- The 21st century contact center, and
- e-business
while tackling the customer interaction challenge of managing data,
channel and process.
How We Live the RealMarket Mission - Everyday we strive to help grow and mature the
CRM market through everything we do. This includes an array of publishing, broadcasting, recognition and research
programming. Below is a description of major RealMarket initiatives:
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RealMarket Today!,
is Customer Management's first and leading daily
report delivered electronically via email. It summarizes headline news,
tracks the RealMarket Stock Index of CRM companies and provides
other valuable resources like the Expert's Corner, Required Reading and
an Industry Calendar. It is free to customer management professionals.
Over 30,000 people from over 60 countries read RealMarket Today!
each day. Approximately 80% of the readers are from North America.
With over 1,000 published editions, RealMarket Today! is
the definitive source for customer management news.
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RealMarket Live! is the CRM industry's only
weekly webcast program covering the hottest trends and issues. Industry experts join this interactive
question and answer program and share best practices, proven strategies and insider tips to making
CRM successful.
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CRMAdvocate is all about CRM success and maturing the industry via the benefits associated with
successful implementations. With over 500 case studies and success stories, CRMAdvocate.com
is the collective effort of leading solution providers, industry analysts, CRM
organizations (associations, publications, web portals) and, of course, RealMarket.
The success stories can be search via industry segmentation, application type, geography and vendor.
While much has been written about
CRM failures, an interesting fact has emerged - CRM's value is clear once it is installed.
A survey of 225 CIOs found only 22% were up and running as of December. However,
92% of those that had implemented it were somewhat or highly satisfied - now is the time to build this industry on the
back of prior success.
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The Users Choice Awards was created by RealMarket
and is the only awards program for CRM
products and services determined by the ultimate
judges, the people that use the products on a day-to-day
basis. In its fourth year, the Users Choice Awards is the premier industry award that
honors real-life ROI and CRM success. Last year, more than 8,000 users evaluated over 120
CRM products and services and awards were given
to 14 deserving vendors.
(Learn More) |
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The RealMarket Stock Index is CRM's Dow Jones index
reflecting the financial health of the industry as a whole. Calculated daily, the Index is a weighted
aggregate of the market cap of leading public CRM solution providers. Since 1997, the RealMarket Stock Index has
provided a financial summary for those interested in the finance side of CRM.
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| Research Progams |
RealMarket conducts
syndicated and dedicated research programs to help CRM solution providers develop more
effective business, product and marketing strategies. One such syndicated program is the
Research Analyst Awareness & Preference Study (RAAPS) which analyzes the relative
effectiveness of Analyst Relations programs through a combination of benchmarking
and analyst feedback. An example of dedicated research is the Customer Satisfaction
& Loyalty Assessment Program (CSLAP) which allows solution providers to get a
360 degree view of how well they execute customer programs.
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Syndication of RealMarket Content: RealMarket
makes an array of its information
available to other CRM focused web destinations. Syndication includes headline news from
RealMarket Today!, webcasts via RealMarket Live!, the RealMarket Stock Index and CRMAdvocate.com
database of success stories.
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| RealMarket Partnerships |
RealMarket's goal of maturing the
market through research and education is a daunting task and one that cannot be done by
any one organization. RealMarket seeks to create partnerships that to foster the goal.
Current partnerships include major CRM publications, web portals, associations, conferences and industry experts.
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