Company Profile
PrimeResponse, Inc. (NASDAQ and EASDAQ: PRME) is a leader in business to consumer relationship marketing. More than 90 of the world's leading companies have chosen PrimeResponse for its industry expertise and innovation. The Company's Prime@Vantage™ product suite maximizes an organization's return on their marketing investment while building more loyal and profitable customer relationships. The Prime@Vantage™ relationship marketing solution helps organizations easily plan, optimize, execute and track sophisticated direct marketing campaigns that span traditional channels (direct mail, call centers and advertising) as well as the latest electronic channels (Web, e-mail and wireless). A single view of all customer communications lets companies deliver the right message to the right person, at the right time, via the right channel—to increase response rates and ensure the best-possible customer experience. PrimeResponse is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney. More information is available at www.primeresponse.com, marketing@primeresponse.com, +1 617 876-8300 or +1 877-PRIME54.
Prime@Vantage This automated, business to consumer marketing solution integrates your customer communications across all traditional marketing channels (direct mail, call center and advertising. Prime@Vantage.com The first relationship marketing solution that integrates all traditional channels-direct mail, telemarketing, and mass marketing with Web and e-mail-all through a single application and user interface. Prime@Vantage Optimizer Prime@Vantage Optimizer™ is an enterprise-level decision support system that uses best-in-class enterprise marketing optimization technology from MarketSwitch®. The solution applies advanced mathematical analysis to evaluate the overall economic impact of multiple marketing offers and campaigns on your business. Prime@Vantage Optimizer supports all marketing channels, ranging from Web, e-mail, and wireless to traditional mail, direct sales and call center marketing. Prime@Vantage Wireless Seamlessly integrates 1:1 marketing campaigns via wireless channels (palm pilots, cell phones, etc.). Prime@Vantage Wireless™, allows marketing-savvy organizations to create the "ever-present" customer through "convenience marketing"-delivering highly personalized, value-added communications leveraging the marketing channel most convenient for each consumer.