Company Profile

MicroStrategy

MicroStrategy is creating a new generation of one-to-one e-business. Our software helps companies use technology and personal preferences to build one-to-one relationships with their customers. We deliver these e-business solutions via web, wireless, and voice. Our solutions can analyze terabytes of data to find the answers to your most critical questions. This information holds the keys to one-to-one marketing efforts, customer relationship management, web analysis, supply chain efficiency, sales and marketing analysis, and many of your other business needs.  
 
Contact Information:
Address:
 
 
 
Phone:
Fax:
Web:
E-mail:		 8000 Towers Crescent Dr.
Suite 1400
Vienna   VA 22182
USA
(703) 848-8600
(703) 848-8610
www.microstrategy.com
info@microstrategy.com
Company Facts:
Founded:
Ownership:
Revenue:
Employees:		 1989
Public
>$100M
2347
Product Platforms:
Y2K Compliant:
Systems:
Databases:
 Yes
All Windows-based systems
All leading relational databases
 
 
Core Products and Services

MicroStrategy eCRM 6 MicroStrategy eCRM 6™ is an easy-to-install packaged application, enabling companies to develop a 360-degree view of their customers and to build personalized, one-to-one relationships. MicroStrategy eCRM 6 allows companies not only to attract new customers but to retain existing customers. MicroStrategy eCRM 6 leverages the MicroStrategy software platform and includes three application modules: Campaign Management, Customer Analysis, Channel Analysis; A Customer Information Store; Web, Wireless and Voice Capabilities; and Data Consolidation.
 
MicroStrategy 7 MicroStrategy 7, the Platform for Intelligent E-Business™, powers a wide range of applications that enable superior customer relationships and superior business intelligence. Through sophisticated analysis, personalization, and proactive messaging, MicroStrategy 7 applications create competitive advantage for your business. By extending insight within and beyond the enterprise to consumers and partners, your business will understand and influence customer relationships, internal operations, and the supply chain. As the rules of business change, MicroStrategy 7 enables you to define those rules to your advantage. The action plan: know your customers, know your business, and execute your strategy with the Power of Intelligent E-Business.™
 
MicroStrategy Web MicroStrategy Web™ offers a comprehensive, highly interactive business intelligence environment that is powerful yet easy to use. MicroStrategy Web allows enterprise users and partners to securely access information whenever they need it to make informed business decisions, unlocking the full value of enterprise information.
 
MicroStrategy Intelligence Server MicroStrategy Intelligence Server™ is the foundation for all your analytic applications. You can extract the most sophisticated insight from the largest databases, and deliver this insight to all your employees, partners, suppliers, and customers.
 
MicroStrategy Agent MicroStrategy Agent™ is the next-generation business intelligence environment designed to meet today’s sophisticated Intelligent E-Business™ requirements bringing integrated query and reporting, powerful collaborative analytics, and investigative workflow to every desktop.
 
MicroStrategy Broadcaster MicroStrategy Broadcaster is the world's first multi-channel broadcast server, distributing personalized messaging and offers through any communication network. As individuals continue to adopt new communication devices, MicroStrategy Broadcaster automates the delivery of actionable information through WAP and mobile phones, PDAs, e-mail, web pages, pagers, fax, and printers. MicroStrategy Broadcaster ensures that individuals receive one-to-one, personalized information where and when it is most useful.

 

Representative Customers
Gateway    MicroStrategy eCRM solutions help Gateway use detailed customer point-of -sale data from online and retail showroom transactions to gain a complete view of individual cutomers and customize product and service offerings.  
First Union    The MicroStrategy Intelligent E-Business platform arms 3000 Personal Investment Counselors (PICs) with actionable customer account activity that drives cross-sell and up-sell opportunities.  
Boots the Chemist    With over 12 million customers and 1400 stores across the UK, Boots uses MicroStrategy eCRM solutions to gain new insight into the Advantage Card customer segments and produce targeted marketing offers that make immediate loyalty convenient for each customer.  
GE Capital Fleet Services    MicroStrategy enables GE to help customers manage efficient vehicle fleets by automating billing procedures and narrowcasting customer-defined vehicle information such as fuel usage, maintenance histories and accident reports to web and wireless devices.  
Earthlink    Through permission-based services, MicroStrategy eCRM applications allow Earthlink to provide more than 3.1 million potential users personalized investment information via web, wireless or voice.  
Prescription Solutions    Prescription Solutions, a leading provider of pharmacy benefits services, is using MicroStrategy’s Intelligent E-Business Platform™ to more effectively manage the 1.5 billion dollars it spends on prescription drugs each year. Clinical pharmacists as well as the company’s clients - employer groups and managed care companies - are using MicroStrategy’s Intelligent E-Business™ software to analyze physician prescribing patterns and costs. In the process, the company expects to better manage pharmacy trends, lower healthcare costs and provide better services for customers. With MicroStrategy’s technology, Prescription Solutions also expects to save millions of dollars annually.  

 

Major Partners
Xchange    Campaign Management and Marketing Automation  
NetGenesis    Enterprise Click Stream Analysis  
NCR    Business Intelligence  
JD Edwards    Business Intelligence  
Prime Response    Marketing Automation  
Anderson Consulting    E-Business Solutions  

 

Industry Awards
June 21, 2000    The Data Warehousing Institute's Best Practices Award is given to companies that have developed a truly innovative application to solve a data warehousing problem. GE Capital Fleet and MicroStrategy captured the 2000 award in the category of The Warehouse and The Web. GE Capital Fleet Services’ and MicroStrategy’s application has allowed GE Capital Fleet Services to save an expected $1.6 million in printing and postage costs in 2000 and to build stronger customer relationships through better, more convenient services.  
December 21, 1999    MicroStrategy is named to Fortune's "100 Best Companies to Work For." Fortune examines the workplace at the turn of the century finding that companies are pulling out all the stops to attract and retain employees.  
December 15, 1998    IT Industry Dozen. MicroStrategy is recognized as one of the 12 most influential companies in IT by Intelligent Enterprise, a technology publication specializing in the coverage of business-critical applications. The award carries on the tradition of the Database Programming & Design Dozen, identifying the companies that provide best-of-breed products "around which the universe of technology comes into focus."