Aprimo, Incorporated develops solutions that help marketers manage the business of marketing. Aprimo Marketing is a suite of web-based software products that addresses needs in both demand creation and marketing operations. Demand creation includes applications for direct marketing, lead management, web response and event management. Marketing operations includes applications for strategic planning, financial management, and marketing communications. Aprimo Marketing has been designed to enhance and work seamlessly with existing ERP and CRM deployments. Aprimo Marketing is delivering value to a range of industry leading companies, including Bank of America, Amway, Hewlett-Packard, Delta Faucet, Ernst & Young, J.D. Edwards, Merrill Lynch and Pfizer. Aprimo is headquartered in Indianapolis, and has offices throughout North America and Europe.
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Products and Services |
Aprimo Marketing Direct Marketer Plan, target, segment, test and implement multi-channel, multi-touch marketing campaigns
Aprimo Marketing Event Manager Plan and manage events and meetings flawlessly
Aprimo Marketing Web Response Manager Synthesize, analyze and distribute Web inquiries to appropriate people
Aprimo Marketing Lead Manager Capture and consolidate leads from multiple sources-Web, call center, trade shows, external lists
Aprimo Marketing Strategic/Financial Manager Define strategies and collaborate online to plan the most effective programs and campaigns. Establish and manage budgets according to how the marketing organization is organized.
Aprimo Marketing Marcom Manager Collaborate with agencies, suppliers and geographically dispersed marketing teams
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