Company Profile
Applix is uniquely positioned as the single source for CRM Analytic solutions that help e-Businesses plan, measure and respond in real-time to rapidly changing customer requirements and business dynamics in the new Economy. Applix global solutions include Internet-based Customer Relationship Management (iCRM) and Internet-based business planning, forecasting & modeling (iPlanning).
Applix iEnterprise solution for Internet-based Customer Relationship Management (iCRM) Applix provides an integrated, Internet-based Customer Relationship Management (iCRM) solution based on Applix iEnterprise that includes sales force automation, marketing campaign management, and Web-based customer and partner service. Applix’s approach to iCRM also includes the next generation of Web-based iCRM analytics providing a customer-centric collection of performance management, business modeling and trend analysis tools that leverages Applix' own industry-leading On-line Analytical Processing (OLAP) technology called iTM1. The combined Applix iCRM solution captures, analyzes, and allows you to respond to customer information and demands from every corner of your extended enterprise. More importantly, Applix flexible approach to iCRM conforms to your business processes rather than requiring you to change your business processes to conform system "standards". This is especially important to organizations that view their business processes as part of their competitive edge. Applix iTM1 solution for Internet-based planning, analysis, budgeting forecasting and reporting (iPlanning) Applix iPlanning enhances a company’s reporting, analysis, and planning processes through its distributed architecture and real-time modeling capabilities. Designed to work in conjunction with Enterprise Resource Planning (ERP), CRM, and data warehousing systems, Applix iPlanning and the iTM1 OLAP platform helps companies gain a consolidated view of their customer, financial, and ERP data across their entire enterprise. In addition, iPlanning puts the customer in the center of the business planning process – allowing companies to dynamically profile each customer, drive product development, and continually provide the best products and services to the right customers. Applix iPlanning also allows users to capture, combine, and analyze market intelligence and sales and service interactions in order to build predictive models and ensure that profitable decisions are made continuously and consistently across the enterprise.